Effect of Organisational Culture on Customer Satisfaction

Effect of Organisational Culture on Customer Satisfaction Researches by some academics have made it known that a companys culture is closely linked to its effectiveness and efficiency (Kotter Heskett, 1992). In addition, according to (Morgeson, Krishnan, 2006) customer satisfaction is an increasingly significant factor of an effective organization in todays competitive business setting. Prospects arising from increase in globalization by companies, advancement in technology, and outsourcing have meant that companies are increasingly turning their attention to laying greater emphasis on customer service across national borders in order to reduce costs, while at the same time trying to increase customer user-friendliness through day-to-day activities of the firm. ORGANISATIONAL CULTURE (Shein 1996), defined culture as: a pattern of basic assumptions that a group has invented, discovered or developed in learning to cope with its problems of external adaptation and internal integration, and that have worked well enough to be considered valid, and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems. Other shared definitions by learned scholars refer to organisational culture as pattern of shared values and beliefs that help individuals understand organizational functioning and thus provide them with the norms for behavior in the organization(Deshpande and Webster 1989), a set of cognitions shared by members of a social unit (OReilly et al., 1991). According to (Laurie 2008), organisational culture is a combination of traditions, values, policies, beliefs, and attitude that establishes a general framework for everything done in an organisation. It can also refer to the form of beliefs, values, and ways of managing experience that have developed during the course of the organisations history, and becomes noticeable in its material arrangements and the behaviour of its members. (Brown 1998). (Gupta 2009), in his write up, opined that organisational culture is a set of unwritten rules meant to guide the employees towards an standardardised and rewarding behaviour. TYPES AND MODELS OF ORGANISATIONAL CULTURE In order to appreciate the incorporation of organisational culture, it is very important to examine and search for different models to improve the understanding of the concept of organizational culture. I. Scheins Three Layer Organizational Model These three layers as explained by (Shein 1996) below are stages of organisational culture that should be categorized carefully with the purpose of avoiding any theoretical misperception. Artefacts and Creations the Artefact and Creation layer is the observable stage of corporate culture, it includes the social environment. Usually researchers study the artistic productions, technological output, physical space in the artefacts and Creations stage. Values usually values symbolize the significant things for individuals, they are affective wants or needs and conscious. The existence of values is very important for the organization in order to function competently and share ideals among staff. Basic Assumptions a specific group of individuals study how to manage and handle the difficulties of internal integration and external adaptation through developing and discovering the assumptions. II. Denisons Effectiveness and Culture Model The effectiveness and culture model for (Denison 1990) represents the relationship between management, corporate culture, effectiveness and finally the performance of the organization. This model is equipped to stress the important association in management practices with the beliefs and principles when examining the effectiveness and culture of the organization and its performance. Involvement this feature includes constructing the individual ability, responsibility, duty and ownership. Corporate culture is described as highly involved strongly support participation and generate a sense of responsibility. Adaptability the adaptability feature means translating the environmental business demands into action. Consistency is the vital source of power, course, formation and integration. Mission -is the long-term trend for the corporation. According to (Laurie 2008) organisational culture can be grouped into four main classes namely power culture, role culture, task culture, and person culture. Power Culture- entirely dependent on central power source and control is excercised by key individuals. Role Culture this type of culture is characretised by bureacracy and is based on rationalisation of all aspects of the organisation with role and job description more important than the individual. Emphasis is laid on position as the main source of power. Task Culture job or project oriented. Person Culture here, the individual is the central focus and every resource available is there to serve the individuals within it. (Laurie 2008). The type of culture inherent in an organisation may be decisive for organisations ability to serve its customers effectively. For example, organisations with a culture with respect for the interest of people value their members by displaying concern for their well-being, growth, and development and lay emphasis on the need for cooperation. Such a culture is more effective than one that emphasizes power, control. (Gupta 2009) went further by suggest the existence of two levels in organisational culture; The visible aspect of the organization which he said is reflected in artifacts, symbols and visible behavior of employees, and the hidden aspect which is related to fundamental values and assumptions that employees make regarding the acceptable and unacceptable behaviors in the organisation. Organisational culture in its entirety consists of traditions, values, norms and physical signs (artefacts) of organisation members and their activities. Practically speaking, the members of an organisation will eventually come to understand the particular culture of their organisation. Then, although the culture is one of those factors that are difficult to express definitely, nevertheless everyone knows it when they sense it. Hidden rules and assumptions become an organisational culture as these rules are implemented over time. A strong culture shapes the behaviour pattern members of the organisation in the absence of policies, procedures or advice from supervisors and managers. CUSTOMER SATISFACTION Satisfaction is a general customer attitude by a consumer towards a service provider and an emotional reaction to the difference between what customers anticipate and what they receive in terms of service and or product. When customers are satisfied, they are more likely to return, while dissatisfied customers are more likely to go elsewhere (Levesque and McDougall, 1996, Zineldin, 2000). Customer satisfaction is an important constituent of a successful and thriving organization and can be directly associated to increased profit margins and greater employee satisfaction, customer retention, and repeat purchases to organisations that consider customer satisfaction a key factor in its marketing strategy. An organizations social setting-whether it is called culture or climate-is an important driver of customer satisfaction. As stated by, (Ferris et al., 1998) organizational climate can facilitate a positive relationship between human resource practices and customer satisfaction, support ing a social context model for predicting customer satisfaction. Against this background, this paper aims to explore the way organisational culture affects customer satisfaction in the automobile industry setting, based on the general perceptions of front-line employees. However, according to Darby et al.s (1997) the customer service positioning show a positive relationship with different procedures of measuring customer satisfaction, and consequently it is assumed in this paper that the degree to which front-line employees are oriented towards customer satisfaction is an revealing measure of customer satisfaction. (Schneider et al., 1998) reiterated that there are different dimensions to employees understanding of the appropriate form of organisational culture, based on whether they are managers or not. Such differences in perception are linked to their different positions within the organisation. In addition, since the front-line employees (managers) deal with more pressure, managerial demands, and are responsible for their subordinates, they will be more likely able to understand the possible effects of organisational culture on customers. RESEARCH AIMS AND OBJECTIVES After a critical analysis of the research, the following aims and objectives established for this research are: To analyse the effect of organisational culture on the effectiveness of the organisation. To study the organisational culture of Ford Motors. To understand the relationship between Ford Motors organisational culture and customer satisfaction. RESEARCH QUESTIONS Does organisational culture have any effect on customer satisfaction? What sort of corporate culture does Ford Motors possess? What is the effect of Ford Motors organisational culture on customer satisfaction? LITERATURE REVIEW: A number of academic researchers have studied various elements of organizational culture and customers satisfaction. However, only a few experimental studies have studied the link between the characteristics of an organizations work environment (organisational culture) and this important aspect of organizational effectiveness (customer satisfaction) e.g., Conrad, Brown, Harmon, 1997. Most of the studies that have observed this impact have focused on the relationship between service-oriented climates and customer satisfaction. These studies, while making a very important contribution, have lean towards emphasising on the impact of a climate for service or service climate on customer satisfaction. In doing so, they may run the risk of neglecting some general organizational characteristics that can affect a wider range of organizational outcomes. Starkey and Woodcock (2002) opined that organizations that are less customer oriented are more likely to perform poorly in terms of sales output as against those that are customer oriented. To survive in the highly competitive automobile markets, organisations need to provide products and services that will produce highly satisfied and loyal customers (Westbrook and Oliver, 1991). According to (Asif and Sargeant, 2000), several benefits accrue to the organisation via customer loyalty such as generation of profit, costs related to promotions, advertising, start-up costs are limited. More so, chances of increase in customers will be high, as satisfied customers will recommend the organisations products and services to others. As a result, customer satisfaction can be the key factor to the growth of the business, in term of market share and profit. A popular supposition about the role of organizational culture as it relates to customer satisfaction is that if an organization possesses a strong culture by demonstrating that it has a well-integrated and effective set of defined values, beliefs, and behaviors, then it will achieve a higher level of efficiency. Curry and Kkolou (2004) identify customer focus, participation, and teamwork as important cultural issues influencing customer relations outcomes. They suggested that empowering employees to excel at customer service and ensuring their job security also contribute to customer relation success. According to (Deshpandà © 1999), investigation into market orientation suggests that the existence of an innovative and entrepreneurial culture is strongly associated with exceptional business performance. Collectively, these reports suggest that an organizational culture that puts more importance on customer-oriented behaviours, cross-functional teams, performance-based rewards, adjustment and reactive attitudes to change, and a higher degree of risk taking and improvement, is likely to contribute to have successful customer relations management system implementations. Every organisation has to face the task of ascertaining the critical factors in their organisational culture that will ensure customer satisfaction and loyalty (McDougall and Levesque, 1992). For all these reasons, customers perception of the service experience is frequently the only way accurately to estimate quality level of services and product provided. Within many organizations, identifying these issues may be easy or complex depending on the type of culture involved. In either case, the development of a fitting solution is difficult and the application and maintenance on a long run complex, time-consuming and costly. However, an effective organizational culture is one of the key components influencing an organizations capacity to elicit customer satisfaction and to thrive in the long term. RESEARCH METHODOLOGY: Research methodology is basically the procedures and processes of collecting and analysing data. There are two types of research methodology positivist and interpretive. In this study, we would use positivist approach in order to collect and analyse data. According to Comte (1971), researchers that demonstrate the use of real life, data is known as positivist approach. Conversely, when researchers have a set of assumption about the outcome of the research, it is known to use interpretive approach (Malhotra 2003). As mentioned in the objectives, we aim to find the effect of organisational culture on the effectiveness of the organization and to do so, we would have to use factual data from Ford motors, and therefore, positivist approach will be used in this study. Research Strategy According to Brymen and Bell (2007:135), a researcher can follow five research strategies in conducting his research. They are: 1) longitudinal 2) experimental 3) cross sectional 4) case study and 5) comparative. For this study, case study approach will be used in order to accomplish the research objective. This is because the effect of organisational culture would be analysed in this research in order to figure out its effect on the customer relations of the company. Research Approach A set of methods researchers use in order to achieve the concluding remark on the research objective of the subject matter is known as research approach. According to Saunders (2003), there are two types of research approaches available to conduct a research and they are Inductive and deductive approach Deductive approach is mostly used when researchers needs to find a causal relationship between the variables while inductive approach is a widely used method for qualitative researches. Since the primary aim of this research is to find out the effect of organisational culture on customer satisfaction, the researcher will employ inductive approach for the research. RESEARCH METHOD: Different types of primary and secondary sources would be used in order to collect data regarding organizational culture and customer satisfaction. Primary Data is the vital data gathered by researchers via interviews, surveys or questionnaires (Anderson 2005). In this report, interviews and questionnaire will be used to provide the study a better understanding of corporate culture and the financial performance from all level of employees. The source that will be used in primary data is a survey and separate interview sessions with managers, executives and even temporary employees in Ford Motors. Secondary Data: Secondary data will be collected through researchers who are conducting the research. This data will be sourced from many departments and the web site in Zain Company, along with published and academic journals, articles, books, online resources and many other data from previous authors. Interviews: Interview is one of the most effective ways of conducting qualitative research. In this study, interviewing method will acquire a clear knowledge about the organisational culture of Ford Motors. There are many types of interviews such as structured, semi structured, focused group, in depth and so on. In this study, semi structured interview will be used since it is well known method to clear the doubts and misunderstandings that might arise from the interviews. It should be mentioned here that the primary feature of semi structured interview is flexibility from both interviewees and interviewers side. ANTICIPATED METHOD OF ANALYSIS AND FINDINGS: Data Analyses This study will involve both qualitative and quantitative data analysis techniques in order to establish its objectives. A qualitative approach will be used while in order to demonstrate the relationship between organisational culture and overall performance of the company. Conversely, quantitative approach will be adopted to create a relationship between organisational culture and customer satisfaction. CONCLUSION: This research will focus on the organisational culture factors inherent in Ford Motors and the individual effects these factors have on customer satisfaction.

Principles of Decision Making Essay

â€Å"Our economy is the result of millions of decisions we all make every day about producing, earning, saving, investing, and spending† by Dwight Eisenhower (UBR, Inc. , 2007). What are the principles behind an individual’s decision making? According to Mankiw, the four principles of individual decision making are as follows: â€Å"people face trade-offs, the cost of something is what you give up to get it, rational people think at the margin, and people respond to incentives. † People face trade-offs by having to give up something to get what they want or need. This is no surprise for most people who learn early in life that few things are free. A trade off is when you put more into one and less in the other. As an example of a trade-off, many times college students give up spending time with their families and friends in order to do homework and accomplish their long-term goal of earning a degree. Because of â€Å"trade-offs, making decisions require comparing the costs and benefits of alternative courses of action† (Mankiw, 2007, p. 6). The cost of something is what you give up to get it. This clearly emphasizes that there are always costs to every decision that we make. These are what we called opportunity costs. An opportunity cost is what we have to give up to gain something else. It does not always have to be about financial matters but also situational issues. If individuals make the decision to return to school, they not only have a cost of monetary impact on life but also a cost of time because they have chosen to study over their alternatives of working or socializing. Rational people think at margin. A rational decision maker â€Å"takes an action if and only if the marginal benefit of the action exceeds the marginal cost† (Mankiw, 2007, p. ). Economic decision makers act in a rational manner. This means that decision makers prioritize the end results of their actions. They decide based on their wants and needs. â€Å"Rational people systematically are purposefully do the best they can to achieve their objectives, given the opportunities they have† (Mankiw, 2007). According to Mankiw, marginal changes are just slight adjustments to what is already being done by comparing the marginal cost and marginal benefit of something. This could be an individual going to the store to buy sugar. If the store has two brands of the same size that are of different prices, a person will buy the least expensive because there is no benefit to purchasing the more expensive sugar. Also, if a person desired to achieve higher grades, it is most likely that he would spend longer hours studying and reviewing his/her course. Also, if there were two competing companies, one offering a large compensation with benefits, the other lacking resources to render incentives, it is assumed that the applicant would prioritize the more productive company. In deciding what is profitable in any economic situation, a decision maker has to assess the costs and benefits of any specific course of action. An example of a decision comparing the marginal benefit and the marginal cost associated with that decision occurs when purchasing a marked-up, last minute cruise line ticket for a very important business transaction. The other alternatives are to either drive a car, ride on a plane or wait seven days to pay a much lower fee. The marginal benefits of less travel time, increased comfort and being able to meet the deadline on time all outweighed the marginal cost of the increased fee. The decision made was based on personal incentives and satisfaction. Of course, if the cruise line ticket fee had been higher than traveling by car, I would have chosen driving to have more vacation time and be able to reduce cost. Truly, marginal benefit and marginal cost help in making financial decisions. Our personal budgeting skills will improve as we measure the costs of a financial decision. We will also consider the affordability of the products and services. The principles of economics affect decision making, interaction, and the workings of the economy as a whole because all people make decisions based on what they want and is best for them personally. For instance, the marginal costs and benefits are a vital part of economics because they help provide the relevant measurement of costs and benefits at a specific level of production and consumption. Even if we do not realize it, we all make decisions based on our marginal evaluations of the alternatives. Like in buying a car, we consider not only affordability but also convenience. Economics plays a very significant role in many different aspects of people’s lives. Every decision people make from how much they work, spend, save, and invest plays a role on their economy. Economics is something people use in a daily basis without even realizing it. Applying the said principles in decision making will allow us to plan and organize our goals in a rational and distinct manner. Knowing the cost of doing something will bring us awareness and make us more cautious as we implement our plans. It enables us to identify the trials and hardships that we have to face before reaching our goals. Exploring more about trade-offs brings us to the reality that in every aspect of our life, we have to consider giving up something before achieving what we really want. For example, big or small businesses have to consider the trade-offs in order to gain higher profitability. That is why some companies decrease manpower to reduce cost. On the other hand, doing this means depriving many workers the opportunity to earn for their families. The principles of economic decision making widens our perspective and guides us in implementing productive ideas.

Eating Disorders Anorexia Nervosa - 1699 Words

In society today, eating disorders are rapidly gaining attention due to high fashion and tabloid glorification of it. The three main eating disorders are anorexia nervosa, bulimia nervosa, and binge eating. Each of these are disorders are extremely dangerous and can lead to not only physical problems, but psychological problems as well. The physical problems associated with these disorders can extend in their severity to the point of death. Eating disorders are more commonly seen in females, but men can suffer from them as well. Except for binge eating, this in terms of statistics is seen equally in men and women. There are varied treatment options for these disorders, including specialized hospitals, medication, psychotherapy, nutrition education and support groups. Eating disorders do not only take a great toll on the sufferer, but also on friends and family who surround that individual. Anorexia nervosa stands apart from the other two eating disorders aforementioned in the sense that this disorder is not solely about the food, but more so, an unhealthy way that an individual copes with emotional problems (Medline,2014). Each of the three eating disorders mentioned presents itself with different symptoms and causes. The DSM-IV criterion for (AN) is as follows: A. Refusal to maintain body weight at or above a minimally normal weight for age and height. B. Intense fear of gaining weight or becoming fat, even though underweight. C. Disturbance in the way in which one’sShow MoreRelatedEating Disorder : Anorexia Nervosa1622 Words   |  7 Pages Bulimia Nervosa To be diagnosed with eating disorder, someone must meet certain criteria. The criterion for diagnosis slightly varies depending on if you are referring to people who (A) fear gaining weight, and have significant weight loss,(B) eating a huge amount of food , then use laxative to remove the binged food, (C) the use of excessive exercise and fasting in order to remove or to reduce the amount of calories consumed, and (D) distorted body image, no matter how thin they become, theyRead MoreEating Disorder : Anorexia Nervosa1658 Words   |  7 Pagesbeen affected by this disorder. The specific disorder that is being referred to in this paper, an eating disorder, is Anorexia Nervosa, the restricting type. An eating disorder â€Å"involve[s] disordered eating behaviors and maladaptive ways of controlling body weight† (Nevid, Rathus, Greene, 2014, p. 335). Another well-known eating disorder is Bulimia Nervosa which is characterized by binging and purging (Nevid, Rathus, Greene, 2014, p. 338). Bulimia is different than anorexia since victims of bulimiaRead MoreEating Disorders And Anorexia Nervosa Essay1948 Words   |  8 Pagesnotion of an â€Å"ideal† body and eating disorders, there is no consensus as to the root cause of eating disorders. The general belief is that eating disorders result from one or more biological, behavioral, and social factors including genetics, unpleasant experiences/trauma, peer pressure, teasing, and family members with eating disorders, among others. There are numerous types of eating disorders. Both women and men are affected by eating disorders each day. Eating disorders can occur from an early ageRead MoreEating Disorders : Anorexia Nervosa1493 Words   |  6 PagesIllness Paper – Anorexia Nervosa February 28, 2016 According to the Mayo Clinic (2016), eating disorders are â€Å"conditions related to persistent eating behaviors that negatively impact your health, your emotions, and your ability to function in important areas of life.† One such eating disorder is anorexia nervosa. Not to be confused with anorexia, which is simply a general loss of appetite that can be attributed to many medical ailments, anorexia nervosa is a serious eating disorder and mental illnessRead MoreEating Disorders: Anorexia Nervosa1653 Words   |  7 PagesAnorexia Nervosa Anorexia Nervosa is one of several subtypes descending from feeding and eating disorders. It is a crippling life-threatening condition marked by a patient placing restriction on energy intake relative to needed energy requirements, resulting in a relentless pursuit of low body weight in the context of age, sex, development and physical health. According to American Psychiatric Publishing of diagnostic and statistical manual of mental disorders (DSM-5) â€Å"Anorexia Nervosa, often timesRead MoreEating Disorders And Anorexia Nervosa947 Words   |  4 PagesEating disorders such as anorexia nervosa, bulimia nervosa, and binge eating disorder consist of emotions, attitudes, and behaviors surrounding weight and food issues. Up to 24 million people of all ages and genders suffer from an eating disorder in the U.S (ANAD, n.d.) bulimia nervosa as well as the other eating disorders are considered to be a female eating disorder, a disorder that only affects women which limits males to seek treatment let alone make aware to other that they suffer from bulimiaRead MoreEating Disorders : Anorexia Nervosa974 Words   |  4 PagesI have always been intrigued with eating disorders, particularly Anorexia Nervosa. When I was 18 years of age, my mother questioned whether or not I was Anorexic and she took me to the family practitioner, who then informed me that I was three pounds shy from being considered underweight. I knew I was thin, but I was really thin, but also really proud of my size. In an African American urban environment being thin was related to illness and drug abuse. I was often teased about how thin and fragileRead MoreEating Disorders : Anorexia Nervosa889 Words   |  4 PagesANAD Eating Disorder Statistics about thirty million people in America of all ages and genders suffer from one of the three main eating disorders. Many people suffer from more than one of the eating disorders. Only 1 in 10 individuals receive the treatment that is needed to recover(AND A). Often eating disorders are known to be triggered by outside factors in their life, but studies show that it is more likely to be a part of their genetics. According to Webster the definition of an â€Å"Eating Disorder†Read MoreAnorexia Nervosa- Eating Disorder1685 Words   |  7 PagesEffects of anorexia are mostly seen on the outside of the victim’s body, but do not be fooled. This detrimental eating disorder affects one’s mind just as much as it would the body. What Anorexia does to the mind is that it distorts the way one views their body. Victims of anorexia become fixated on their body image and overly critical about their flaws and weight. Even being obviously underweight, Anorexics will continuously deny that they have a problem and continue with their fatal practices.Read MoreEating Disorders : Anorexia Nervosa1462 Words   |  6 Pagessuffer from many illnesses, one in particular is eating disorders. There are many types of eating disorders, but there are three common ones that are known today, which are anorexia nervosa, bulimia nervosa, and binge-eating disorder. Eating disorders are not healthy, thi s type of disease can be very fatal and crucial to one s health   mentally, physically, and socially. The purpose of this report is to provide background information about eating disorders, strategies to prevent this illness from occurring

Alzheimers Disease Essay - 2087 Words

Alzheimer’s disease (AD), a form of degenerative, fatal dementia, is characterized by progressive cognitive decline. While AD is the most common form of dementia, its prevalence has only recently been recognized. When Alois Alzheimer first described the sequence of changes in 1907, physicians believed the disease to be an extremely rare, mid-life condition. It wasn’t until the 1970’s that the same types of changes were shown to occur in both late- and early-onset forms (Cavanaugh et.al. 2008). As such, almost all knowledge of AD has been learned within the past several decades, with new discoveries being reported almost daily. It is now estimated that Alzheimer’s accounts for as many as 60% of all dementias and affects more than 500,000†¦show more content†¦In neurofibrillary tangles, axons become twisted to form paired, helical filaments (PHFs) (Scheibel 1996). The PHFs are predominantly composed of the protein tau, a microtubule-associated prote in (Forsyth and Ritzline 1998). Normal tau protein promotes axonal integrity and transport by playing an important role in the assembly of microtubules throughout the nervous system. The gene responsible for tau synthesis is subject to alternative splicing and as a result, six isoforms of tau are found in the human brain (Buee et.al. 2000). These isoforms vary in their state of phosphorylation, altering the proteins’ binding affinity for microtubules. As observed in the neurofibrillary tangles of AD, pathological tau is hyperphosphorylated. Research suggests that this abnormal phosphorylation state is attributable to an imbalance in the regulation of tau kinases and phosphatases: either over-activity of kinase in the brain tissue or inactivity of the corresponding phosphatases (Drewes et.al. 1992). Hyperphosphorylation of tau initiates destabilization of microtubules, irregular axonal transmission, and ultimately, neuronal death (Figure 1). While some degree of tangling is a normative sign of aging, large concentrations of neurofibrillary tangles are well correlated with dementia and Alzheimer’s disease (Munoz 2000). ÃŽ ²-Amyloid (AÃŽ ²) is a 39-42 amino acid polypeptide formed from cleavage of aShow MoreRelatedAlzheimers Disease945 Words   |  4 PagesAlzheimer’s Disease Alzheimer’s Disease is a progressive neurological disease; it often attacks the brain tissues causing memory loss of one’s identity and regular behaviors. Statistics indicates that the rate of predicted people to get Alzheimer’s will increase briskly as time goes on. There are currently no cures for such disastrous disease, but there are currently approved treatments available that can help people within the early stages of Alzheimer’s. Once the disease is too far alongRead MoreAlzheimers Disease3170 Words   |  13 PagesThe Role of Caregiving to Patients with Alzheimer’s Disease Megan Zann April 27, 2012 Health Psychology Dr. Ackerman Introduction It is normal to periodically forget your keys or a homework assignment, because you generally remember these things later. However, individuals who suffer from Alzheimer’s disease may forget things more often, but they do not remember them again. The incidence of Alzheimer’s disease has dramatically increased because people are living longer. This is a result ofRead MoreEssay on Alzheimers Disease1503 Words   |  7 Pagesâ€Å"Alzheimer’s disease is a form of dementia that gets worse over time. It leads to nerve cell death, and tissue loss throughout the brain. Over time, the brain shrinks dramatically, affecting nearly all its functions. It gradually destroys a persons memory and ability to learn and carry out daily activities such as talking, eating, and going to the bathroom† (What Is Alzheimer’s). Early symptoms include personality changes, memory impairment, problems with language, decision-making ability, judgmentRead MoreAlzheimers Dis ease Essay2414 Words   |  10 PagesAlzheimers Disease Alzheimer’s disease is the disease of the century. This disease is affecting many lives, families, and caregivers. This research presented is to help educate on the topic of Alzheimer’s disease, which many people aren’t aware enough about. Statistics are given to show how extreme this disease is, and how many people it’s affecting in society. Also statistics are presented that give the amount of money being spent relating to Alzheimer’s disease. This research explainsRead MoreAlzheimer’s Disease Essay2544 Words   |  11 PagesAlzheimer’s disease defined: Alzheimer’s disease (AD) is a progressive, terminal, degenerative brain disease. It is the fourth leading cause of death in adults and currently affects over four million people in the United States. This number is expected to increase over the next several years as the baby boomers age, until it reaches fourteen million by the year 2025. Alzheimer disease generally occurs in people over seventy five years of age; however it does strike people in their forties, fiftiesRead MoreEssay on Alzheimers Disease2405 Words   |  10 PagesAlzheimers Disease is a condition that affects 50% of the population over the age of eighty five, which equals four million Americans each year. It is becoming an important and high-profile issue in todays society for everyone. There are rapid advancements being made in the fight against this disease now more than ever, and the purpose of this essay is to educate the public on the background as well as the new discoveries. There are many new drugs that are being tested and studied every day whichRead MoreEssay on Alzheimers Disease813 Words   |  4 Pagesï » ¿Topic: Alzheimer’s Disease Specific Purpose: To help my audience understand what Alzheimer’s Disease is. Thesis Statement: The need to educate people on Alzheimer’s Disease for family members or friends in-case a loved one is diagnosed. Introduction: A. What would one do if their family member or friend knew of someone who was diagnosed with Alzheimer’s Disease? What would they do to help or take care of this family member? Well, I work in a nursing home with the elderly with this diseaseRead MoreAlzheimers Disease Essay2168 Words   |  9 PagesAlzheimer’s disease or AD is an incurable disorder of the brain that results in loss of normal brain structure and function. In an AD brain, normal brain tissue is slowly replaced by structures called plaques and neurofibrillary tangles. The plaques represent a naturally occurring sticky protein called beta amyloid and in an Alzheimer’s brain, sufferer’s tend to accumulate too much of this protein. Neurofibrillary tangles represent collapsed tau proteins which, in a normal brain along with microtubulesRead MoreEssay on Alzheimers Disease 512 Words   |  3 Pagesmajor medical advancements like the world has never seen before, some diseases still continue t o plague the human race and confuse even some of the brightest scientists today. Unfortunately, Alzheimer Disease (AD) is one of them and it affects between 2.4 and 4.5 million people in America. Alzheimer’s is usually diagnosed in people over the age of 65, but in rarer cases people as young as 16 have it. Since it is a degenerative disease, patients develop it with few symptoms at an earlier stage, but thenRead More Alzheimer’s Disease Essay1176 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s Disease is a disease of the future. With the growing aged population, this disease, which affects primarily the elderly, will become of increasing relevance to the medical profession. Also, the high frequency of Alzheimer’s, and the high cost in labor, money, and material of caring for its victims shall put considerable burden on the society as a whole. Here, however, these issues are not going to be debated. Instead the pathology of Alzheimer’s will be reviewed