Essay about Buddhist Religion Experience Personal Narrative

I was always fascinated in the Buddhist religion and this class assignment was a great opportunity for me to take advantage of my curiosity. I decided I would visit a Buddhist center. With the company of my mother, I went to the Diamond Way Buddhist Center in Miami. According to my interview with the Buddhist that instructed the meditation service, every Monday and Friday they have a meditation service for the 16th Karmapa meditation from 8:00pm to 8:30pm. This center is part of the Karma Kagyu lineage of Tibetan Buddhism (Anonymous). Upon arriving, I realized that it was in someone’s home. Many Buddhist offer their homes for Buddhist centers and are unpaid for their services. However, they do accept donations. Before entering the house,†¦show more content†¦The Buddhist instructor informed us that Buddha was just a title given to those that reached enlightenment. He also clarified that the statue in the center was of Chenrezig Buddha. Chenrezig Buddha is known as the Buddha of compassion. Under that statue was the Vajrapani statue, which is the protector of Buddha. This statue looks very fierce in nature in order to show the strength and power of Buddha. To the right was the picture of the founder of Diamond Way Buddhism centers, Lama Ole Nydahl, and the founder’s wife who had passed away. The instructor explained to us that Nydahl was a very inspirational and motivational Buddhist who was currently on tour all over the world for Buddhist teaching purposes (Anonymous). We waited a little while to see if others would arrive to the service since it had just been me and my mother present at this service. The instructor explained to us that Monday nights were not as popular as Friday nights. After 15 minutes where no one arrived, the instructor decided to commence the service. Being the only two at the service was quite beneficial because we got one on one attention from the Buddhist instructors, which gave us more time for questions. Before we began our meditation, I informed the Buddhist teacher that I was there for a religious studies course assignment. He then gave me a quick review on Buddhism and Buddhist practices. He explained to me that Buddhist don’t find Buddhism to be a religion because they doShow MoreRelatedBuddhism and the seven dimensions2538 Words   |  11 Pagesinstitutionalised religions. In order to gain an understanding of the word religion, we need to fully analyse and compare the components of religions in order to gain a more cultivated understanding of this enigmatic term. An extremely valuable way of classifying religion and its many aspects is through the Seven Dimensions, developed by Ninian Smart. (See Appendix 1) These dimensions explore the many aspects of religion in a systematic and logical way. 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Assess Contribution of Ngos to the Community Free Essays

string(210) " the major problem facing the societies that means they are characterized with endless lack of the resources, choices, security and power necessary for the enjoyment of the living standard \(Maccihato, 2009\)\." Introduction This chapter introduces the background of the problem, objective of the study, statement of the problem, research questions and significant of the study. 1. 0 Background of the Studies According to World bank, NGO’s are defined as private organizations that pursue activities to relieves suffering, promote the interest of the poor, protect the environment, provides basic social services, or undertake community developments( World Bank criteria defining NGO,2007). We will write a custom essay sample on Assess Contribution of Ngos to the Community or any similar topic only for you Order Now Historically, Non-Governmental Organization at international level have a history dating back to at least 1839. It have been estimated that by 1914 there were 1098 NGO’s. The international Ngo’s were important in the anti slavery movement and the movement of women suffrage, and reached peak at the time of world disarmament conference. Non Governmental Organization only comes into popular use with the establishment of United Nation Organization in 1994 with the provisions in the article 71 of chapter 10 of the United Nations chapter for consultative role of organizations which are neither government nor member state. Davis, 2007). The vital role of NGOs in sustainable development was recognized in the chapter 27 of agenda 21 in the UN conference, In the 20th century during the establishment of globalization the importance of NGO’s was recognized, where many problems could not be solved within a nation, Hence NGO’s have developed to emphasize Humanitarian issues, development aids and sustainable development (Howell, 2000). According to World Bank, There two purposes o f NGO are operational and advocacy . Operational is the primary purpose of NGO’s . Primary purpose of NGO’s to design the implementation of development related projects, Example Community Based Organization. The primary purpose of Advocacy NGO’s is to defend or promote a specific cause. As opposed to operational project management, these organizations typically try to raise awareness, acceptance and knowledge by lobbying press work and activist event (Wikipedia, 2011). Non Government Organization has been an engine towards improving the living standard of the people, since not all the problem could be solved within the nation tracing back the Tanzanian history, since 1961, Tanzania has been at war against three development enemies such as ignorance, poverty and diseases. However in 1996 the overall policy has included special forms of poverty reduction in additions to measures to sustain sound macro economic levels (URT, 2007). The progress of minimizing three enemies is mixed, towards achieving development of the community. Indicators in measuring development are range, others show sign of improvement, and others remain the same while others get worse. Many disparities still exist such as gap between the poor and rich, the bridge between urban and rural, female and male, able and disabled. It is also clear that children, youth, and the elderly and people with disabilities have their own problem especially poverty that all problems are felt at different extent in different parts of the country, Hence Low living standard is inevitable (chambers, 1983). One of the indicators of the standard of living is health. In 1990, the health situation in Tanzania was mixed. Diseases like tuberculosis among elderly, youth, youth and children increased, The availability of drugs were scarce, many people in rural areas were have to travel to distance for the health facilities and get many drugs were very expensive for the poor to afford. For stance 90% of the children’s’ deaths in local communities and some urban areas are due to preventable causes (National Strategy of Growth and Reduction of Poverty, 2005). Education is also among the major aspect of living standard of the community. Several tactics, programs, have been enrolled in the improvement of education situation in Tanzania. Despite the improvement of enrollment in education considerably in the last five years in 2004, as the results of primary education development Program(PESP), still many problems and challenges are inevitable, such as shortage of text books desks, chairs, teachers, latrines holes and teachers houses remarkably wanted in primary schools, especially in rural areas. Moreover the edges of poverty torn the education situation in Tanzania. in most student in Rural areas passes primary education but there were no room to accommodate them. Also, others lack school uniforms and tuition fees due to hardship of the economy that parents are facing. NSGRP, 2005). Living standard of Tanzanian and African at large depends on agriculture as the economy backborn. 45% of Agriculture contributes in the GDP and 60% of the of the export earnings in the year. Still the living standard of many people are low, since they produce for consumption and practice poor farming methods that result to low harvest (N SGRP,2005). Non Government Organizations play vital remarkable roles in improving the living standard of people among the local communities in Tanzania. NGO’s are involved in a very diverse range of human activities and human influence on the environment. These strata of societies they are involved at, children and youth, conflict resolution, education, health and nutrition, human rights and relief services. (Wikipedia, 2011). The effectiveness of Non government Organization in improving the living standard of people has been achieved at some extent. In a case of Moshono, in Arusha, the international organization called World Vision, Intervene in that society with efforts to eradicate poverty and bring about good living standard among the people in the society The intervention of WV in the Moshono ADP has brought positive impact toward the society. Through ADP many project such as water projects, education projects, environmental projects and agriculture projects(including livestock arming and beekeeping) are undertaken so as to solve socio-economic problems in Moshono, and hence improve their living standards at large extent. Before intervention World vision as any NGO, observe the political admistration of the area, population size, poverty, socio-economic available, commitment of the local leaders . World vision use sustainable livelihood approach ( Moshono ADP, 2007). 2. 0 Statement of the problem The effectiveness of NGOs in improving the living standard of local communities has brought a significance results to various communities towards poverty alleviation. Poverty is the major problem facing the societies that means they are characterized with endless lack of the resources, choices, security and power necessary for the enjoyment of the living standard (Maccihato, 2009). You read "Assess Contribution of Ngos to the Community" in category "Papers" The World Bank notes that â€Å"the incidence of poverty in the world is higher than past estimates have suggested that 1. 4 billion people live under poverty line. In Sub Saharan African Growth and Economic performances over the past two decade have been described in recent scholarly writings as â€Å"tragic† (The World Bank Economic review, 2000). There are various ways which will help to reduce and eradicate poverty improve the living standard of the people such as support provision of social services, example education, water, infrastructure mobilization of people for collective action such as development projects, provision of soft loans to individuals through Non Government Organizations, Particularly in the case of Moshono ADP under World Vision is concerned with the improvement f local community living standard through its various projects such as water supply project, primary school classrooms construction, health care projects, have been established to eradicate poverty in the area and the life of many have been improved (Moshono ADP, 2010). In this context there are various things which will be examined to measure effectiveness of NGO’s in improving the living standard of people. The crucial aspect will be identifying how NGO are supporting local community, where there are various measures done by NGO to contribute towards alleviation of poverty such as reduced illiteracy rate, improved farm fertility, improved supply of safe and clean water, improved health services, increased individual and household income. ( Moshono ADP, 2007). 3. 0 Objectives of Studies 3. 1 General Objective To assess the contribution of NGO in improving the living standard of the local communities. 3. 2 Specific Objectives 1. To identify how NGO’s are supporting community welfare. 2. To find out how the assistance provided to the local communities has positively affected their living condition. 3. Challenges that NGO’s face in improving the living standard of the people. 4. 0 Research Question 1. What support does NGO provided Moshono ADP? 2. To what extent does the Moshono ADP contributes in changing the living standard of local communities? 3. What are the problems faced by the NGO in improving the living standard of Moshono people at Moshono ADP? 5. Significance of the Study 1. The study will be resourcefully to the areas of development program as it will provide data and various relevant information and improving social and economic activities for sustainable development and effective intervention. 2. Also, the study will be instrumental to policy maker’s institution, economic planners and other NGOs with mission of improving the economic and social status of the local communities because it will act as a self evaluation instrument. CHAPTER TWO 6. 0 Literature review Introduction This chapter shows contribution of different authors and documents on the research topic. It emphasizes the views, theories principles and polices given out by individuals’ organizations, agencies, the government and group on the research topic. 6. 1 Theoretical Review Non Government Organization play a vital role to promote the living standard of the local communities, the major important of the NGO’s increases â€Å"social capital† by providing people with opportunities to build trust in each other and capacity to work together towards common goal. NGO’s promote pluralism, diversity, and tolerance in society while protecting and strengthening cultural ethics, religious, linguistic and other identities. Moreover, NGO’s advances science and thought develop culture and arts develop culture and arts, protect environment and support activities concerning civil societies, NGO’s is a facilitator of citizen through it advocacy and operational mission as classified with World Bank (ICE, 2002). NGO’s mainly are doing to encourage socio-economic development and the community at large in less developed countries particularly in Tanzania (UN human Development report, 2000). There are various indicators that an organization may be labeled an NGO if it ha four characteristics identified by the commonwealth foundation, a London based NGO group. These characteristics are the guidelines for the good practices of NGO’s. These characteristics includes Voluntary membership, independent and autonomy where NGO’s are independent within the laws of society and owned by the members and controlled by board elected from members, Non-for-profit, NGO’s are not for private personal gains, but NGO’s may involve in income generating activities for pursuing organization mission. Another indicator for the good performance NGO’s should not self-serving in aims and related value, The aims of NGO’s is to improve the circumstances and prospects of people and to act on concern on issues detrimental to wellbeing and peoples prosperity (Commonwealth Foundation, 1995). NGO’s have indirect and direct relationship in the content of poverty. This is because of the purposes of the NGO’s and their nature to fight against poverty. According to the president of the Egypt where he rgue that NGO’s have rendered a great efforts in poverty eradication not only in Egypt but also in sub Saharan nations, He further stated â€Å"There can be hope only for society which act as one big family and not as many separate one† ( Sadat 1981). NGO’s provides humanitarian aids example food during natural calamities all over the world, protects children and youth, conflict resolution, education, environmental, human rights, relief services (Wik ipedia,2010). In the context of poverty an NGO, example World Vision a case of Moshono ADP, this organization has rendered great significant efforts in improving the living standard of Moshono people through the provision of clean and safe water, improve health situation, cars for orphans, Build classrooms and hospitals, this contributes a lot to poverty alleviation. (Moshono ADP). Standard of Living is a level of material comfort that an individual or group aspires to or may achieve. Standard of living is measured by various indicators, Example life expectance, access to nutrition foods, safe and clean water supply, and availability of medical assistances. (Britannica Concise Encyclopedia, 2000). 6. 2 Empirical Review According to Anup (2001) in his research on â€Å"poverty facts and stats on Global issues†22,000 children die each day die to poverty and they die quietly in some of the poorest villages on earth, far removed from the scrutiny and the concise of the world. Being weak and weak in life make this dying multitudes even more invisible in death. Around 27-28 percent of all children in developing countries are estimated to be underweight or stunned. The two regions that accounts for deficit are South Asia and Sub –Saharan African. If the current trends continue the millennium Development Goals (MDG’s) target having the proportional of underweight children will be mused by 30 million children. Largely because or low progress in Southern Asia and Sub-Saharan Africa. According to Sachs(2005) ,UN project on the research â€Å"Ending African’s poverty trap†, The thirty three Sub- Saharan countries on which this study focuses had a combine population of 617 million in 2001 with the population heightened average annual income of $271 per person or a mere 74 percent a day. Every county in Sub-Saharan is a low income country according to world bank country classification, At least only four countries (Angola, Cameroon, and Congo) with income per capital $500 because their oil exporters and only cote d’ ivory which is currently vertiginous political nd economic crisis, is a non oil exporter. Sub-Sahara countries have a life expectancy at birth below 60 years and in all but Ghana. Madagascar and Sudan life expectancy at birth is below 55 years. Child mortality rates (Death before the age of five (5) per 1000 live births) are above in every Sub-Saharan countries. According to (Mbelle, 2003) in their research on poverty alleviation (sc hool enrollment performances and access to education in Tanzania) the decision to invest in education is guided by cost benefit consideration. At the Micro level the question whether education contributes to economic growth and how this contribution of physical capital becomes a paramount importance. Demand fof education by individual and household needs to be sustained at high level if access is to improve. This can be achieved through empowering individuals and households economically. Maintaining macro economic stability and perusing pro-poor expenditure are keys in reducing the general level of raising the level of demand for education at both individual and household level. The gap is identified on where the NGO’s operating in local communities found to face various problems that can possibly hinder their efficiency and effectiveness in supporting local development. It is doubtful, however other studies shows that the NGO’s have a lot to contributes in eradicating poverty, in local communities. Basing on such theoretical contradiction makes the need to go through findings and analyzing the facts on the extent to which NGO’s have been supportive agent to the local are as development and eradicating poverty in the area they operates. CHAPTER THREE 7. Research methodology 7. 1 Research Design Is the logic that link the data to be collected (and the conclusion to be drawn) to the initial question of a study. Research design addresses the planning of scientific enquiry that is, designing a strategy for finding out something (Kothari, 2004). The descriptive study will be employed to portray accurate information since the research is conce rned with issues related to social development studies. 2. Description of the Study Area. This study will be done in Arusha Region with a case study of Moshono ADP in Arumeru district council. The economic activities in Moshono ADP are mainly farming and livestock. This is the sample for the Non governmental Organizations in assessing their effectiveness in improving the living standard of the local communities in Tanzania. Therefore, From Moshono ADP enough information can be accumulated which will represent the whole population.. 7. 3 Data Collection The data will be collected by using different instrument/methods. There will be both primary and secondary data collection (document review) primary information shall be collected by using interviews, questionnaires and observations. 1. Type of Data. Both primary and secondary data will be collected from the field. Where by the primary data will be obtained from respondent directly though questionnaire and interviews as well as observation while Secondary data will be obtained from documents that contains relevant information about the study. 2. Sources of Data. Both primary and secondary data will be used as sources of data in this study. 7. 3. 2. 1 Primary Data These are new data which will be gathered to help solving the problem at hand the researcher will collect primary data from selected respondents from different groups in the entire community. Interviews, questionnaire and observation will be used to obtain primary data at Moshono ADP. 7. 3. 2. 2 Secondary Data These are data that has already existed some where; this involves reviewing of literature and documentation, document such as livelihood, gender, poverty, and social services journals and reports for the purpose of findings tangible information about the issues of living standard of local community in Tanzania and suggests possible solution for that problem. 3. Techniques of Data Collection The following techniques will be applied in this study 7. 3. 3. 1 Interview, This method will involve the prepared questions that a researcher administers through face to face interrogations with respondents. The researcher shall record all conversation in the interview. 7. 3. 3. 2 Questionnaire This popular method will be employed for data collection. Questionnaire will be open and closed. The researcher should use this tool to the key respondents like Moshono ADP Staffs, Community Leader and Community Member. 7. 3. 3. 3 Observation The resercher will use this technique of data collection. The researcher shall directly ask questions to the respondents and make physical observation of the environment. Through observation the researcher will be able to observe some of the causes, effects and measures taken by different stakeholders towards solving this problem in the study areas. 3. Sampling. Sampling is a part of statistical practice concerned with the selection of an unbiased or random subset of individual intended to yield some knowledge about population. Sample type which will be used is descriptive random sampling in order to give an equal chance to every selected sample element. Under this sampling both probability and non-probability method will be used. 1. Sampling Frame/Population Sampling frame is a list which consists of all sample units. Sample frame consist of a list of items from which sample is drown (Kothari. R, 2003) generally sample frame consist of name of respondents, total number of respondents and the sample size in percentage. Sample frame, therefore the total sample size will be 50 respondents from this units sample size will be (6) Moshono ADP staff, (2) WEOs (4) VEOs, (20) Community members (6) Teachers (6) Health worker (6) P/school student 2. Sample Size The sample will be drawn from 14 wards of Moshono division in which Moshono ADP operate the researcher select three ward randomly namely Moshono, Mlangarini and Bwawani. The sample size will be 50 respondents from different level on the community. The category and numbers of respondents who will be interviewed in this research is shown in the table 1, below. Table 1. Sample Size Distribution NO |CATEGORY |NUMBEROF RESPONDENTS |PARCENTAGES (%) | | |OF RESPONDENTS | | | |1 |WEOs |2 |4 | |2 |VEOs |4 |8 | |3 |Community Members |20 |40 | |4 |Teachers |6 |12 | |5 |Health worker |6 |12 | |6 |ADP staff |6 |12 | |6 |P/School students |6 |12 | | |TOTAL |50 |100 | Source: Researcher’s own manipulation 7. 4. 3 Sampling Techniques In order to collect and acquire enough data and information from different respondents the researcher will use various techniques to capture enough information from the respondents. The researcher will use a purposive technique of sampling though random sampling technique. 5. Data Analysis Techniques The researcher will use the different techniques to analysis and manage the data such as quantitative and qualitative analysis techniques . Also the data will be presented by using of matrices, percentages, and flow diagrams. Reference: Anidah Maccahato (2001) Book in Research Relevance Poverty. )University of Mandanao. Chamber (1983) Rural Development Putting the last first, Longman Inc. New york Chronic Poverty Report (2005) [http://www. chronicpoverty. rg/page/vulnerability-cprc-s-work] Commonwealth foundation (1995), Non Governmental Organization, Guidelines for Good policy and practice [www. peacecorpsvolonteers. org. com] Community Development Journal an Inter. Form VOL. 31 (2002) [www. undp. org] Davies, Thomas Richard (2007). The Possibilities of Transnational Activism: the Campaign for Disarmament between the Two World Wars. ISBN  978 9004162 58 7, [Http://enwikipedia. org/wiki/non-governmentorgarnization. au] Jude, Howell and Jenny Peace (2000) new roles and relevance; Develop NGO’s and the challenges. Kumarian Press Kothari C. R (2004), Research Methodology, Methods and techniques 2nd edition, New Age International publication. Moshono ADP, Annual Reports, 2006. NSRGP, (July, 2005)Growing out of poverty By Haki Kazi and Catalyst, Tanzania. Nepal National Development Report on poverty alleviation (2004) [www. nepal. gvt. nd] Research on poverty Alleviation. Amon Mbelle and Jovieter Katoboro (2003) [www. repoa. or. tz] Shah Anup(2001) Poverty Facts and Study on Global Issues. UN, Human Development Report (2000) www. undp. org UN Project Research on Ending African Poverty Trap. Jeffrey . D. Sachs (2005) URT 2002, Tanzania Census Report World Bank Economic Review (2000). Volume 14, Number 3. World Bank Report on Poverty (1997) [www. wb. org] World vision (2004), Evaluation report of Moshono ADP [www. world vision. org] How to cite Assess Contribution of Ngos to the Community, Papers

Treasury and Management Asia Marketing

Question: Discuss about the Treasury and Management for Asia Marketing. Answer: 1- Futures Hedging In this section/ assignment, the futures hedging concept is discussed and understood with the help of an example. Given, Liquid X is an alternative energy source used by a company. The prices of Liquid X fluctuates with the changes in the prices of oil and change in price of Liquid X will incur huge losses to the company @ $500,000 for each 1 cent increase in the price per gallon of Liquid X. As a hedging strategy, the company uses gasolines futures to hedge its exposure to Liquid X which maintains 0.7 correlations with gasoline futures. Given, Liquid X has a standard deviation of 50% higher than gasoline futures price changes, each future contract to have 40000 gallons, increase in Liquid X is at 2% from $2.5 per gallon, and the following questions answers are as below: What should be the hedge ratio in the use of gasoline futures to hedge its exposure? Hedge ratio is defined as the size of future contracts in relative to the spot price elements. It is formulated as: where, is the correlation coefficient between the spot price element and the future contract element ; s is the standard deviation of spot price element; and F is the standard deviation of future contract. (DAHL, NA) Given standard deviation of Liquid X is 50% greater than the gasoline futures, Thus, correlation noted to be at 0.7, the hedge ratio is computed as below: h = 0.7 x 1.5 = 1.05 Thus the hedge ratio is computed to be 1.05 with the given details to hedge the risk involved with Liquid X with the help of gasoline futures. This hedge ratio helps in determining the optimal number of future contracts to be purchased to hedge the companys exposure to Liquid X and further related questions are discussed below. What is the company's exposure measured in gallons of Liquid X? Given, companys exposure to risk is the loss of $ 500,000 per 1 cent increase in Liquid X per gallon of Liquid X. This implies, per 1 cent increase in the price of 1 gallon of Liquid X, the loss is $ 500,000. Thus no of gallons of Liquid X exposed for 1$ increase at the cost of 1$ per gallon is 500,000x100 = 50,000,000 gallons. What position measured in gallons, what is the type of position should the company take in gasoline futures to hedge its exposure? As the prices are subject to rise, the company should take long position to buy Liquid X at predetermined price. (NYU, NA) (Montana, NA) The position company should enter with gasoline futures to hedge its exposure is equivalent to product of Hedge Ratio and the no of gallons of Liquid X. That is, 1.05 x 50,000,000 = 52,500,000 gallons of Gasoline futures. How many gasoline futures contracts should be traded in this hedging strategy? As mentioned above, optimal number of futures contracts equal to optimal hedge ratio multiplied by the no of future contracts corresponding to the risk of no of gallons of Liquid X exposed. Also, given each future contract has 40000 gallons, the optimal future contracts are computed as: Optimal # of future contracts = Hedge Ratio x (no of gallons of Liquid X no of gallons per contract) = 1.05 x 50,000,000/40000 = 1.05x1250 = 1312.5 Thus rounding off, 1313 number of 40000 gallon each future contract to be traded for hedging. After two months, what are the gain/loss in the spot market and the trading gain/loss on the futures contracts in part d? The trading gain/ loss on futures contract is calculated by checking the difference between the costs incurred at spot price and the future contract price. If the spot price is higher than the future contracted price in long position, then the company gains from the trading contract else it loses. That is, when the spot price is higher than the future contract price in long position, the company is able to buy at a lesser price than market spot price leading to gains while if the spot price is lesser than the future contract price, the company does not execute the future price and hence buys at market at smaller price thus hedging the risk involved. (Giddy, NA) Given, after two month the spot price of Liquid X has gone up by 2% from $ 2.5 per gallon, The spot price of Liquid X after two months = 2.5 x (1+2%) = $ 2.55 If the company buys from spot market the cost of position of 52,500,000 gallons taken is = 52500000 x 2.55 = $ 133,875,000 As the spot price in market has increased, it is advised to execute the future contracts. Executing the futures, the company would be able to purchase @ $ 2.5 per gallon and hence incur only cost of = 52500000 x 2.5 = $ 131,250,000 Thus the loss saved by the company or the profit gained by the company is = 133,875,000 131,250,000 = $ 2,625,000 In long position that is to buy shares, a future contract is only executed if the spot price is higher than the contract price (Chris Hurt, 2002) and thus in this case executing the contract would save a profit of $ 2.625 million. 2. This section of the report discusses about the interest rates fluctuations in United States and their impact on capital movements, Asian currencies and global economic growth. Asian and emerging economies are generally affected adverse during a tightening cycle in the United States monetary policy as they reduce the aggregate demand in these nations in different means. This adverse impact on the emerging economies has been observed historically. Increase in interest rates in the United States would increase the yields on the assets of the United States and thus would have negative impact on the other international cash flows. Along with affecting the cash flows, they also increase the cost of capital on domestic products as well leading to reduction in consumption. With the increase in interest rate, the dollar will continue to pump up and thus decreasing the values of currencies of other emerging economies leading to fall of international liquidity position resulting in market volatility especially in emerging markets. Thus overall increase in interest rate in the United States would lead to higher risk premiums and thus higher cost of capitals causing re duction in the GDP growth and decrease in the economic growth. (Warnock, 2006) It is observed and understood that the Asian economies have been under high foreign direct investments as shown below. The data above corresponds to 2012 and 2013. The data represents Foreign Direct Investment (FDI) cash flows of Chinese, Japanese, Singaporean and Indian economies. They are the top Asian nations which are noted to have high foreign direct investment flows. The Asian major, China has got the highest Foreign Direct Investment (FDI) noted at 120 billion USD above as on 2012-13 followed by Hong Kong at 78 billion USD. The Singaporean economy has been recorded to have 50 billion USD. Rest of the economies like India, Indonesia, Thailand, Malaysia, Korea, Vietnam and Taiwan are on the smaller exposure with the range varying from 5 billion to 30 billion USD under Foreign Direct Investment. Having such high exposure to the foreign investments, a smaller fluctuation in interest rate via cost of capital will have adverse impact on the growing economies of Asia as their cash flows are affected indirectly leading to financial crunches and strains. If the United states increase the interest rates these investments would strongly affect the Asian economies as these international capital flows would seek higher yields as they would be making better returns on lesser risky assets in United states with increased interest rate and thus would increase the cost of capital adversely affecting the domestic business. Thus, emerging economies like Asia and Middle East which actually do not form any homogenous groups has random affects due to increase in interest rates of the United States. These economies which are dependent on the foreign capital / investment are more vulnerable as compared to other economies. (Hwang, 2015) Along with affecting the foreign capital flows, increase in interest rates in the United States has been observed to be transmitted over the domestic interest rates as well. The trend has been studied internationally and is observed that higher interest rates of United States lead to exert downward pressure on the investments and consumptions, thus leading increase in domestic interest rates especially in developing economies. Raised interest rates increase the borrowing cost which would lead to increased debt service burden on the public and government sectors thus affecting all related services.(Acumen, NA) Asian economy also gets affected with its currency depreciation followed by increase in United States interest rates. The increase in interest rate would increase the potential for the United States assets and thus appreciates the United States Dollar (USD) and thus outflow from any local currency to USD would get affected at a higher exchange rate leading to local currency depreciation. The resultant increase in interest rates would affect the global consumptions as well due to increased costs and thus would lead to fall in demand for Asian exports. As has been discussed above, the increase in interest rate gets transmitted to domestic rates thus increasing the cost of products in these economies leading to decrease in demand of Asian exports. (Alpha Commentary, 2015) All these factors discussed above which include increased cost of capital, higher risk premium and volatility in the finances affect the economies of Asian nations especially those relied on foreign investments. This leads to loss of real income in these economies which result in reduction in the real GDP growth of the economies. Thus, Asian economies with nations having substantial budget with deficit in current account and high foreign investment flows, gets hit adversely with the change in interest rates as has been observed historically and thus having a prudential fiscal management would become the utmost important aspect to safeguard financial stability during the tightening cycle. (Park, 2014) Bibliography Acumen, NA. Whats the likely impact of rising US Interest rates. [Online] Available at: https://acumen.sg/whats-the-likely-impact-of-rising-us-interest-rates/ Alpha Commentary, 2015. US Fed rate hike: Mixed impact on Asia. Alpha Commentary. Chris Hurt, R. W., 2002. Principles of Hedging. NCH47. DAHL, NA. Optimal Hedge Ratio, s.l.: s.n. Giddy, P. l., NA. Futures, Forwards and Money Market Hedging. s.l., s.n. Hwang, G., 2015. How a Fed Rate Hike Will Affect Asias Markets. [Online] Available at: https://www.barrons.com/articles/how-a-fed-rate-hike-will-impact-asias-markets-1429865353 Montana, NA. Hedging Strategies using Futures and Options. Classnotes. NYU, NA. Risk Management- Profiling and Hedging. Stern. Park, C.-Y., 2014. Emerging Asia should brace for higher global interest rates. [Online] Available at: Emerging Asia should brace for higher global interest rates Warnock, F. E., 2006. International Capital Flows and Interest Rates. NATIONAL BUREAU OF ECONOMIC RESEARCH.

The native Cambodians Essay Example For Students

The native Cambodians Essay Evil runs faster than death is a famous quote by Socrates in which he commentates on the depths of evil and depravity which men can sink to in trying to dodge death. Evil and death are two respective conclusions that are inevitable to all men; all men are faced with the decision of falling prey to one or the other. This decision is exemplified in the plot of both Heart of Darkness by Joseph Conrad and its movie counterpart Apocalypse Now by Francis Ford Coppola. The European/American characters in the plot are all put in a situation which forces them to either abandon their morality and sink into evil, or die because they are unwilling or unable to adapt to the savage moral climate. Ultimately, the portrayal of this choice reveals the opinion that those who succumb to evil rather than accept death are weak and worthless men, while those who attempt to defy death by choosing to resist evil such as the Kurtzes and the protagonists, are noble. We will write a custom essay on The native Cambodians specifically for you for only $16.38 $13.9/page Order now In Heart of Darkness, the characters choices are between savagery and death by disease. All men exposed to the jungle unequivocally fall to one fate or the other. The Eldorado Exploring Expedition is an example of what happens to those who adapt to the savage climate; they lose their moral code and turn evil. The group is described by the protagonist Marlow as having no moral purpose at the back of it than there is burglars breaking into a safe (Conrad, 27). This observation that Marlow makes is expressed as an analogy; it is read as the expedition trying to find ivory is analogous to burglars breaking into a safe in terms of moral purpose. Marlow attempts to explain the twisted morality he sees in the expedition, refusing to abandon the hope that the white men were still civilized by trying to relate them to a kind of person who would exist in European society the burglar. In doing so he keeps himself in the civil ground, foreshadowing how he must inevitably be afflicted by the death/disease that results in such a choice. The Expeditions value of their life over their morality is shown again when they hear shrieking sounds in the fog they were greatly discomposed and trembling (Conrad, 36) at the sounds, in contrast with Marlow, who is not fearful of death, and the black crewmen who are native to the moral climate and to the situation that is so unfamiliar to the white men. The style shows Marlow, standing idle and bemused by the juxtaposition between panicking civilized/white men and calm savage/black men. The irony in the situation incites a cynical view towards those white men who are so afraid of death, and gives the opinion that men who chose evil over death are weak and useless as opposed to Marlow, the morally good hero who is the only one capable of saving the day. In Apocalypse Now, the choice given to the characters is the same madness and inhumanity or death. During the scene when a soldier attempts to helicopter his wounded friend to safety, his act of civility and humanity is punished by a Vietnamese woman who throws a grenade into the helicopter, causing a painful death to the soldier and his wounded comrade. This scene exemplifies how nice men end up dying when they try to apply their western standards of morality and good to the situation in Vietnam. The crew of the boat that the protagonist Willard travels in fall prey to the same fate. .uc917813a79d78b6fcb3dcbb0587286b2 , .uc917813a79d78b6fcb3dcbb0587286b2 .postImageUrl , .uc917813a79d78b6fcb3dcbb0587286b2 .centered-text-area { min-height: 80px; position: relative; } .uc917813a79d78b6fcb3dcbb0587286b2 , .uc917813a79d78b6fcb3dcbb0587286b2:hover , .uc917813a79d78b6fcb3dcbb0587286b2:visited , .uc917813a79d78b6fcb3dcbb0587286b2:active { border:0!important; } .uc917813a79d78b6fcb3dcbb0587286b2 .clearfix:after { content: ""; display: table; clear: both; } .uc917813a79d78b6fcb3dcbb0587286b2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc917813a79d78b6fcb3dcbb0587286b2:active , .uc917813a79d78b6fcb3dcbb0587286b2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc917813a79d78b6fcb3dcbb0587286b2 .centered-text-area { width: 100%; position: relative ; } .uc917813a79d78b6fcb3dcbb0587286b2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc917813a79d78b6fcb3dcbb0587286b2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc917813a79d78b6fcb3dcbb0587286b2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc917813a79d78b6fcb3dcbb0587286b2:hover .ctaButton { background-color: #34495E!important; } .uc917813a79d78b6fcb3dcbb0587286b2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc917813a79d78b6fcb3dcbb0587286b2 .uc917813a79d78b6fcb3dcbb0587286b2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc917813a79d78b6fcb3dcbb0587286b2:after { content: ""; display: block; clear: both; } READ: Film Review - Blind Devotion EssayThey are purposefully depicted by the director as marginally saner then the rest of the American Army, which is beset by madness. However, this leaves them only the option to die for not adapting to the climate, which they all do. The exception is Lance, who lives because he falls prey to Kurtzs madness upon arriving in his camp and consorts with the native Cambodians, as shown in the scene where he must be dragged away from them by Willard after he has killed Kurtz. The other exception is Captain Willard himself, a decision made to parallel how Marlow in Heart of Darkness was also able to survive why staying morally good, because they are the protagonists, the romantic hero. There are almost no scenes in the movie which depict American soldiers dying which reveals how those who have become insane and lost their humanity reap the benefits for choosing evil over death by living, much like Lance. Both Coppola and Conrad have a specific character to highlight the choice of evil over death Conrad has the Manager of the expedition and Coppola has Colonel Bill Kilgore of the first camp.

Self-reflexive Essay Example

Self Self-reflexive Essay Self-reflexive Essay Essay Topic: Sunset Boulevard Self-reflexive is a term used for literary works such as poetries, novels and movies that are explicit in reflecting their own processes of artful composition.   These masterpieces are frequently found in modern works of fiction.   These fictions usually comment to their individual fictional status.   Poets, novelists, as well as movie makers use the metafiction or the metafilm technique in dealing with these kinds of fiction; wherein the film is symbol of the production of a movie.   Some parts of the film maybe a part of the writer’s or director’s experience; they may also add cameo appearances and shot the film to familiar Hollywood spots.   This self-reflexive can also be found in earlier movies such as Sunset Boulevard (1950), Singin in the Rain (1952), and The Player (1992). Sunset Boulevard, directed by Billy Wilder under Paramount Picture is about a less-fortunate screenwriter (William Holden as Joe Gillis) that became a kept man of an aged silent film star (Gloria Swanson as Norma Desmond) and lured him to write the script of her comeback film â€Å"Salome†.   Self-reflexivity can be seen in several scenes of the movie. One with be in the first scene where a dead man is seen floating face down a swimming pool. As the story went along, it was explained that the man was no other than Gillis, killed by the brokenhearted Desmond. The ending showed the most apparent self-reflexivity when Desmond told the cameramen and Mr. DeMille that she is already prepared for her close up. These scenes showed the element of metafilm where the film shows that there is a film being done inside the film as shown by the cameras and reporters getting near Desmond. And since the film was mixed with the realities of film-making, other Hollywood legends and stars such as silent-screen director Erich von   Stroheim (playing as Max von Mayerling, the devoted butler of Norma), a famous Hollywood director Cecil B. DeMille (playing as himself while doing the Samson and Delilah film when Norma, Joe, and Max went to Paramount), and also the aging silent era stars Norma used to play cards with (Buster Keaton, Swedish-born Anna Q. Nilsson, and H. B. Warner playing as themselves).   They also used the Paramount Studio itself. The movie Sunset Boulevard became the root of all pictures with social context and with regards to the movies it is so far one of the best creation of Wilder.   It was the inspiration for Robert Altman in doing the film The Player in 1992 based on a novel of Michael Tolkin.   In this film, the scene that showed self-reflexivity was shown when Griffin Mill was being blackmailed by the scriptwriter whose script he rejected before. Also, the scene that shows quality scripts and films being rejected by major film studios because of commercial value also show self-reflexivity because it actually happens it reality. In fact, director Altman suffered such discrimination when he was still a beginner. Throughout the film, over 60 cameo appearances of some key Hollywood stars, producers, and directors (all were playing the role as themselves) can be seen.   And since the location of the film was in Hollywood, most of the encounters with cameos were just coincidences and they also improvi sed dialogues. The act of self-reflexivity is shown in the movie because the director’s life has been slightly seen in some parts of the movie. Also, the movie is about Hollywood and the director, being a part of show business in Hollywood, knows what it takes to be in Hollywood and have experienced several situations and struggles from his profession like what the characters from his movie have suffered. A play about a romantic pair, Don Lockwood and Lina Lamont, was made in 1927 by Gene Kelly. The story is about the problem regarding the love affair of Don Lockwood and Lina Lamont which was developed from their profession. Being a romantic love pair during their time, they have been so famous that their audience wouldn’t want the pair to be performing without the other.   Yet, struggles came.   Lina have encountered problems regarding her voice and during that time is when Don meets an aspirant actress in the name of Kathy Selden to whom he fall in love after quite some time.   With this, the pair has been found to be in the edge of breaking up which the audience would not want to happen.   In resolution to this problem, Cosmo Brown, Don’s best friend and company to his profession, decided that they should dub Lina’s voice using the voice of Kathy.   But the dubbing was revealed to the audience when Lina made a speech and delivered a song. The act of self-reflexivity by Gene Kelly is shown in the movie because he had also encountered the same situation from his chosen profession as a dancer and choreographer. Self-reflexivity was also shown in the premiere night scene where while Lina was singing, the curtain was raised up and the real singer was revealed to them. As for Altman, a choreographer, he has been able to make a big name to his time. During his time as a choreographer he met Betsy Blair, an aspiring dancer during that time, to whom he falls in love.   This is the same situation as it was shown to his movie were Don met Kathy and falls in love with the latter.   Also the same situation is when Gene doesn’t want to continue his career without the presence of her beloved Betsy.   This was shown in the movie when Cosmo decided to dub Lina’s voice with Kathy’s voice so that they could still work together but with the sacrifice that the audience will not give any interest to Kathy, rather the account is for to Lina. References: Sunset Boulevard; Billy Wilder; William Holden and Gloria Swanson; Paramount; 1950 The Player; Robert Altman; Tim Robbins; Fine Line Features; 1992 Singin’ in the rain; Gene Kelly and Stanley Donen; Gene Kelly, Donald O’Connor, Debbie Reynolds, and Jean Hagen; MGM; 1952

4 Email Newsletter Examples and How to Effectively Emulate Them

4 Email Newsletter Examples and How to Effectively Emulate Them Every business owner (or marketer) knows that email marketing is one of  the best marketing channels today when it comes to ROI (an average ROI of $38  for every $1 spent). Knowing this, you’ve probably already started your own email list and have worked to grow it. You know the best times to send an email, and have played around with different email marketing ideas  to effectively reach your subscribers. According to Jeff Bullas, not all emails are created the same. Top performing marketing departments have 2.5x more ROI  than the average. What makes those emails different from the average? It’s a mix of a few factors- such as engagement and personalization- that marketers put a lot of work into getting right. In 2015, increasing subscriber engagement  was the top initiative for marketers when it came to email marketing, while for 2017, personalization  was a top concern. Even if you are getting good results from your current email marketing campaigns, there are certainly things that you can try to do even better. Let’s take a look at some top email marketing examples to draw inspiration from. Tool Tip: Did you know integrates with leading email service providers, so you can manage entire marketing campaigns all on one calendar? See how you can get more organized. Table of Contents: Spotify Uber Buzzfeed Dominos Spotify As a business that is well-known for their success in reaching users with personalized content, you can learn a lot about email marketing from Spotify. Every year, Spotify creates an end-of-year playlist for each of their subscribers and sends an email informing them about it. The email contains user-specific data showing the their most-played songs, top artists/genres, the total time they've spent listening to music on the platform, as well as the days they are most active during the week. The email finishes off with a link to the playlist Spotify made for them. Needless to say, users love this end-of-year wrap up and demonstrate their giddiness by sharing their results with friends, online. Source: https://www.impactbnd.com/hs-fs/hubfs/spotify%202016%20email.png?t=1519345402521width=727height=5152name=spotify%202016%20email.png 4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business by @shane_barker...What You Can Learn From Spotify: The power of personalized content. Something as basic as a personalized subject line can increase email opens by 26%. Furthermore, personalized emails can deliver 6x higher transaction rates  and 74% of marketers report that personalized emails increase engagement. 4 Ways Make Your Emails More Personalized With Spotify as your guide, here are some tips to create more personalized emails: Automate emails to take action after triggers. According to Campaign Monitor, automated customer journeys are about sending the right information at the right time. Doing so shows the customer that you are paying attention- a resource that is otherwise in short supply! By immediately taking action right after a customer interacts with your website, you are helping them to reconnect and remember you. Leverage dynamic content. Some email marketing software providers offer a dynamic content  feature, which allows you to determine which users get to see a specific block of content. Adidas did this during a campaign for their Originals series. Male subscribers were shown the menswear collection, and the women were shown the womenswear collection. By doing this, subscribers were exposed to products of the most relevance  to them. Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Here's another version for women: Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Integrate with other sources of data, such as your Facebook Insights data, CRM, or ecommerce platform. This allows you to create richer customer profiles that include things such as behavioral data and purchase history- not just demographics. Segment your email list. Personalization isn't just about delivering personalized content. It’s also about determining what content is most apt for a certain group (also known as targeting or segmentation). Targeted emails result in a 14.32% higher open rate  and 100% higher click rate than non-targeted emails. Marketers have noted that segmented campaigns have brought in 760% more revenue  than non-segmented campaigns. Segmented emails also increase customer retention, and lead to more engagement  and sales. Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy How to Segment Your List There are several ways to segment your email list; do what makes most sense for your business. For ecommerce shops, here are some ways to segment your email list: New customers Repeat customers Inactive customers (haven't purchased or interacted with the business in a long time) Product interest (by gender category or type of product frequently purchased) Demographics (gender, age, income) Website behavior. Research from Mailchimp shows that segmenting according to online behavior increased email clicks by almost 16% Lead magnet used to sign up What can you learn about #email #marketing from Spotify? Uber Uber often sends emails to alert subscribers of promotions, deals, and news. Whatever the message, their emails are always consistent with their minimalist branding. Part of Uber’s success lies in their strong brand consistency. For one, their emails are designed  simply. There aren't too many busy elements that will distract the reader from the email’s main goal. Having a lot of white space in an email campaign gives the reader a visual break and allows them to focus or zoom into where you want them to be paying attention. Uber’s content is straightforward for the people that skim emails, but they also have a longer version available for those that want to know more about what they're sharing. The short content complements a clear call-to-action  (CTA). Source: https://d3ukzap5f2wa8d.cloudfront.net/blog/wp-content/uploads/2017/06/23074121/erica-guest-post.png Check out this email newsletter example from @uberWhat You Can Learn from Uber: Keep your email design simple and stay true to your branding. A simple design won’t distract from your CTA. Keep the CTA short and straightforward so that those that receive your emails will immediately take action. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 8 Ways to Optimize your CTA Use verbs or action-oriented text, and make sure it is interesting. Don't use boring, generic words like â€Å"submit†, â€Å"enter† or â€Å"click here†. Be specific  about the actions you want customers to take, such as â€Å"download the free ebook here!† versus just saying â€Å"download†. Make your CTA short. No one wants to read a long line of text. Campaign Monitor  says 2-3 words are good- try to keep it under 5 or 6. Ensure your CTA is seen. A simple and clean design will help highlight the CTA but you still have to ensure that it is seen. Make it large enough to get noticed but not too large that it would appear obnoxious. Try using a contrasting color to really make it pop. Use the first person. A study from Unbounce showed that changing the CTA from the second person to the first person resulted in a 90% increase  in click-through rate. Try changing â€Å"download your free guide† to â€Å"download my free guide†. Create a sense of urgency. Sales 101: People respond to scarcity and need to be told what to do next, so tell them to â€Å"get it now!†. Have at least two CTAs: one above the fold, and one at the bottom of the email. There will always be people that skim emails, so you want to be able to convert them, too. A/B test to determine which CTA practices work best for you. What can #email #marketers learn from Uber? Buzzfeed Buzzfeed is a company that strives to create content that people want to share. While they are best known for their kick-ass, quirky, and punchy content, their content scope is wide enough to also include some investigative journalism pieces. In an interview with Buzzfeed’s former director of newsletters, Dan Oshinsky, he shares that when he started out at Buzzfeed, it was difficult for readers to subscribe to Buzzfeed’s newsletter, and as a result, there weren’t many subscribers on their email list. To change that, they’ve worked hard to shine the spotlight on the value of opting in to their newsletters,   throughout their entire website. One of the ways they did this was by creating content specifically to promote newsletter signups, like the article, â€Å"19 cute ways the BuzzFeed Animals newsletter will ruin your day.† As a result, they’ve amassed over 1 million subscribers in a year. Although their strategy for getting  subscribers is commendable, what’s more commendable is how they've retained  their email subscribers. They do this through the use of interesting subject lines and preview text. This is important, as 69% of people report emails as spam  based on subject lines alone. Conversely, 35% of people decide to open emails based on subject lines alone. Source: https://dg0i88et9d9ko.cloudfront.net/sites/default/files/styles/inline_large/public/buzzfeed-email-example.png?itok=2BpFrWwX Check out this email newsletter example from @BuzzfeedThe aforementioned example involves a slightly weird subject line that will intrigue those who receive the email. Additionally, many of BuzzFeed’s emails are accompanied by interesting preview text related to the subject line. Sometimes, when they use questions as a subject line, these are followed up by answers. For direct commands, like in this next example, the preview text shows the next logical statement: Source: https://blog.hubspot.com/hs-fs/hub/53/file-363501538-png/Blog-Related_Images/buzzfeed_inbox.png?noresizet=1519429416527width=669name=buzzfeed_inbox.png What You Can Learn From Buzzfeed: Have short but interesting subject lines, since there are people that decide to open emails based on subject lines alone. You can follow this up with equally interesting or catchy preview text. Tool Tip: Test every subject line before you hit send with 's Email Subject Line Tester. 3 Ways to Improve Your Subject Lines Personalize them. As mentioned previously, a personalized subject line can increase email opens by 26%. Keep them short. 67% of all emails are opened on mobile devices. Although Mailchimp  found that there is no statistical link between email opens and subject line length, it is recommended that subject lines be 50 characters or less to make it easier for your recipients to read it on their mobile phones. Test subject lines. Many email service providers, such as Mailchimp and Campaign Monitor, provide easy access to A/B testing tools. Read ’s guide on how to write the best email subject lines  for more in-depth information on how to test your email subject lines. What can #email #marketers learn from Buzzfeed? Domino’s According to a Litmus survey, interactive emails are the top trend for email marketing in 2017. Interactive emails allow users to take action within an email that triggers an event within the same email. These interactions can surprise and delight the customers and can take the form of: Quizzes, polls, or surveys Dropdown or navigation within an email A photo gallery, carousel, or video Shopping carts Real-time news updates GIFs As for an example, Domino’s sent subscribers an interactive email to promote their new Italiano range. Making it more interactive made it more fun than just sending in a photo of all five pizzas. Additionally, it invited the users to engage with it. Source: https://www.impactbnd.com/hs-fs/hubfs/E8aFsMipSH.gif?t=1519518876495width=960name=E8aFsMipSH.gif Check out this email newsletter example from @dominosWhat You Can Learn From Domino’s: An interactive email is more fun than the standard fare and invites engagement from your recipients. Making an interactive email does not have to be complicated; you can start off with GIFs. Just make sure that whatever you do is tested across common email clients and is optimized for mobile! Recommended Reading: How to Make an Email Newsletter Your Customers Will Love 3 Ways to Increase Interactivity in Emails Incorporate surveys, polls and reviews. Some travel sites (like Expedia or Booking.com) will send a post-stay survey asking you how your room was. They’ll offer a few choices for you to rate the room, and when you click on the choice, they will ask more questions or direct you to an external website where you can fill out the survey. It’s better to capture survey results from within the email because once you start redirecting to another page, the customer may give up on responding. Combine rewards with your interactive content to motivate customers to open these emails. Send digital scratch,  peel, tear, or sliding cards connected to discounts or freebies. Companies like Zembula  can help you to incorporate interactive email content. This tactic encourages customers to engage with the email before they receive a discount. Include video. Video is expected to comprise 80% of all internet traffic by 2019. At the same time, people are tired of the clutter that too much content brings. Video, as when used in a website, also brings increased click-through rates and ROI when used in email. â€Å"The University of Minnesota has seen as much as a 40% increase in click-through rates  when they include a video in their email newsletters, and Wistia reports a staggering 55% increase!†, reports Colby Cavanaugh, SVP of Marketing for Emma.

Purposes and strategies of Johnson's Great Society program Essay

Purposes and strategies of Johnson's Great Society program - Essay Example To serve aforementioned purpose it was important to form a strategy viable for people living in such a quagmire. During the years of Kennedy it was not explicit that the promised equality of 1863 could be served. Yet Johnsons’ era was indeed remarkable. Johnson being a proponent of equal rights enacted Civil Rights Act of 1964 right after 5 years of Kennedy’s assassination. This act was to ensure implementation of emancipation proclamation of 1863 in spirit. It is pertinent to mention that women rights and gender discrimination was an important agenda of the change. The act prohibited discrimination in institutions like hospitals, schools and public accommodations like hotels, theaters and restaurants. It helped in obliterating the discrimination in employment giving a big blow to economic injustice. It also banned gender discrimination which transformed the society in an entirely new way. The proposed strategy was governmental action to promote welfare. This ‘New Deal’ through Medicaid and Medicare and Equal employment Opportunity Commission, National Endowments and National Public Broadcast Network needed federal funds ultimately completed and extended the agenda. Contortions in status quo caused a well steered civil rights movements and awareness campaigns. Similarly women rights also instigated a social change which directly diffused into American Culture. The Vietnam Campaign caused serious blow to the political ideology that prolonged the war, in fact they surprised the military leader of the US.

International Relations - International Development (Proposal Outline) Essay

International Relations - International Development (Proposal Outline) - Essay Example As a matter of fact, women in general are kept at lower than secondary level and in most of the societies despite her services mainly to families that are also unpaid. In all, women has been given less privileges on social, political, and economic power than they deserve as compare to men with one and only reason of being Woman. Moreover the prejudice has strengthened itself and women, in many parts of the world especially developing countries, are growingly deprived of the fundamental rights as human being. Economic marginalization of women refers to the disadvantage and deprivation that woman is accounted for against man on the economic fronts. Economic marginalization include all aspects such as poverty, deprivation from decision making rights and positions with respect to economic matters and more importantly access to economic resources. The menace of oppressing human being with gender inequality, in general and economic oppression in specific, also didn’t allow more adva nced sections of the nations that claim to be leaders in development. For instance, only 12 companies from fortune 500 are led by women; down from the count of 15 than previous year (CNN, 2011). Countries that are taking leading positions of growth as emerging nations i.e. China with an average growth rate of above 8% in global financial crises time; vulnerability and marginalization of women has increased with increase in migration from rural to urban areas for their economic growth. These women, though, got freedom from low wage paid job at farm but faces in cities more difficult situation of inequality such as harassment and other city- version of marginalization including job discrimination, salary gap and opportunity inequalities etc (Tam, 2006). Evidences from developed and emerging nations when hold such situations it then gets self explanatory the condition prevailing in developing nations such as India and Pakistan. The two countries being the cultural hub of the South East Asia hold more tightly those old ignorant values that favored the dominance of men even in most educated sections of society; depriving women of social, cultural, public and economic earning as well decision making (Nelasco, 2012). Recently in two conferences, women have asserted despite trade liberalization and globalization, women are growing becoming the victim of unemployment, underemployment, migration for livelihood to urban and overseas etc. All these have put multiplied impact on women inequality with deteriorating food insecurity; labor intensive industries taking advantage of cheap labor with influx of large number of women mainly with their families for jobs and hence, posing high insecurity reasoning the huge labor pool. Given below are some statistics that presents start realities of discrimination against women (Nelasco, 2012) Importance of the women empowerment â€Å"When we empower women, we empower communities, nations and the entire human family.† —U N secretary-general Ban Ki-Moon (UN Women, 2011) For effort related to reduce this inequality social sciences has presented immense literature; however, the affectivity has only gained success to the point that UN sections realized the importance of fact that world shall now develop awareness regarding women empowerment and year 2011 UN marked inaugural of formal efforts for women empowerment (UN Women, 2011). CEO of UN-Women (Women Empowerment section of UN) has vision of this section to have future

The music video of Michael Jackson Essay Example for Free

The music video of Michael Jackson Essay The music video of Michael Jackson named Billie Jean maybe considered as one of the best solos written by the great artist. The song was part of the multi platinum selling 1982 album ‘Thriller’. It was produced and written by the artist himself and he believed that the song would be a hit from the beginning. He even quarreled with the producer about including it in the album. He put up a fight with his producer Quincy to keep it in the album. The song was included in the album ‘Thriller’ and became one of the well known ones in the group. The presentation mainly features Jackson being followed by another person who is conceivably a detective of some sort who tries to record some proof about the relationship of MJ with a girl. As usual the whole video is shrouded in an aura of the supernatural and the singer is exalted to another plane beyond that of mortals. This cannot be counted as anything extraordinary, as the technique is employed only to keep the attention of the viewer glued to the screen. The Analysis of Billie Jean The song itself is named after a girl. The girl, according to MJ, is a model of girls called groupies. Groupies, who hung around back stage doors, loved performing artists, and followed them around on their tours. Such girls often suffered setbacks and were prone to drug addiction and mental instability. The song starts with MJ praising the beauty of the girl, but the mood of the singer in the video is rather gloomy. There is a private detective following him, from what follows, maybe he is trying pick up some piece of evidence. The lyrics ooze out the sympathy of the singer to the girl and the video shows him slipping from the person following him. The first feel that you get when you watch the video is the sad mood of the song as well as the lyrics. It goes without mention that the solo is rather in empathy with the girl in the poem. It is seems as if Jackson was sad that he had broken somebody’s heart. But at the same time he is rough with the rough. He traps the person who tries to trap him, maybe a paparazzi of some sort. The video depicts Jackson endowed with the supernatural, as in many of his other videos. It starts in a shady part of the town, being changed by the presence of the singer. The setting suits the mood of the poem and indicates the gutters in which MJ’s imagined lover lives. His steps are marked by light and he exudes kindness in his actions and gestures. He is followed by the detective (or reporter) who tries to be inconspicuous. After this a newspaper that shows ‘Billy Jean Scandal’ written on it is shown falling from the hands of the detective, which puts us directly in the middle of the scandal that Jackson faced a short while before the video was made. The lighting up of the steps, the sudden alteration that happens to the man who is given a penny by Jackson, his disappearing act twice in the video, all give it an appearance of the majestic presence and prowess of the singer. It is a device used by the icon in many of his songs and this cannot be seen as something calculated to make him a mythical icon or something equivalent. MJ was the first among many who successfully utilized short videos to convey a strong background to the song and dance, thus keeping the audience spellbound. The video is made to suit the lyrics and it is the lyrics that clearly get the upper hand during the song. Without such powerful lyrics the song may not have become such a hit. The best reason for this assumption is that the lyrics could stand alone, but the video could not stand alone and a viewer would not be able to make heads or tails out of it. â€Å"But the kid is not my son†¦Ã¢â‚¬ is a very powerful phrase oft quoted within the lines in the poem. Then the newspaper headline ‘Billie Jean Scandal’ clarifies only with the â€Å"She says I am the one†¦.. †. At first it is a sign of negation, but later on the tone changes, that though he sounds to be sympathetic, he is also saying that he has done nothing wrong. It is as if the singer was laying out his innocence as well as his competence to deal with the traps before the audience. I feel that we should consider the fact that MJ was also a partner in the production apart from Quincy who produced the video. Jackson’s experience with the groupie an year back could have controlled the way he produced the video. If this was an outburst, he would have certainly left some clues within the video, even while negating it before the public. The clues would be there, for those who knew where to look for them. We find that the experience was personal and reflected in the video, under close scrutiny. The girl on bed whom Jackson is photographed with, by the detective is anonymous. We should read this together with â€Å"the kid is not my son†¦Ã¢â‚¬ . He never negates what the girl was to him. His approach to the girl is sad and thoughtful and not menacing. The video is also sympathetic with the girl, because he approaches her in the bed. ( It could also be that it was done to trap the detective, so that the he could be trapped by the police). MJ uses several techniques in the video to make it convey the mythical image of the hero. The steps he take is always lighting up. Even the pillar he leans on lights up. Once when the detective tries to catch him he just disappears. The lighting up technique is later used to show the invisible presence of MJ following the arrested detective. Another technique is the presence of the cat, which can be seen to change its size. All these things work together to capture the attention of the viewer. We should say that he succeeded in this technique. Another major success that was achieved by MJ was that he left many things unsaid and left it to the intelligent viewer to decide about it. It is true in the case of short films that often the director feels it painful to leave out scenes that were difficult to shoot. But MJ has been careful to present only the bare minimum that was needed to present the story, and left the rest to the viewer’s imagination. Another great technique is the start/stop dancing technique of MJ which gained popularity with his as well as his teams support. This is what makes the video exceptional. The technique is physically very complicated and gained popularity around the world with its use by MJ. The dance stills used in the video is superb and the all compliments are due to the editor who has done wonderful job of editing the whole video to perfection. This comparatively slow number catches all the attention of the audience. Its title was actually related to another video in the same album, ‘Wanna Be Startin’ Something’, rather than any connection with the star tennis player, Billie Jean King. First of all, the solo was introduced into the album which was named ‘Thriller’. As we hear the song, we find that the other songs are fast whereas this solo could not have withstood the heavy onslaught by other numbers. But, it was Jackson’s creative genius and a deep understanding of his audience that made him confident that audience could accept this slow number. He has said earlier that he knew the song would be a hit, because he felt exhilarated after writing the lyrics. His capability to keep his audience guessing along with his inimitable dancing style has made the video wonderful. I feel that the video was created with the effort enhancing the dream lover image of Michael Jackson. With the mighty stroke of an artist he establishes himself as the lover of dreams and the same time capable of outwitting his numerous enemies. He silently accepts the love of the girl, whom he agrees to be a groupie and proves to be too slippery to fall into a trap. He has appeared in another of his albums as lover cum vampire and I would even dare to say that he was a forerunner of Stephanie Meyer, who wrote the book ‘Twilight†. He has successfully established for himself, an image of the superhuman lover, that every teenager longs for in his/her unconscious. In this video, he has further enhanced it. This should be read side by side with the lyrics â€Å"People always told me be careful of what you do And dont go around breaking young girls hearts And mother always told me be careful of who you love And be careful of what you do cause the lie becomes the truth† Thus he indirectly speaks about his enticing personality and at the same time expiates himself of any connection with the girl in question. But then, he keeps himself open to relations. The versatile genius of MJ is very clearly brought to light and he is able to project himself as the youth icon, around the world. This video is a very good example for that. He also keeps everyone guessing and glued to the screen till the end of the video. Conclusion Michael Jackson was the undisputed king of pop music. The video was a landmark in the life of MJ. His ability to touch the hearts of his viewers was once again brought to light. The video earned him many awards and made him top many charts in America as well as Europe (Michael Jackson – Billie Jean (4:51)). Works cited: Michael Jackson – Billie Jean (4:51). July 29, 2010. 2010. http://www. last. fm/music/Michael+Jackson/_/Billie+Jean

Friendship in The Pact :: The Pact Relationships Essays

Friendship in The Pact Friendship is a huge part of everyone's life, whether they know it or not. In some way shape or form everyone needs relationships. In the book The Pact, friendship is huge. Three boys George, Sam, and Rameck become best friends and you could say that they save each others lives. Not physically but in a sense that without the pact they made there lives might not be where they are today. I can relate this book to a very good friend of mine that got caught up in a bad situation. I’ll use the name â€Å"Bob†. We live in the small town of Cape May, NJ and everyone knows everyone. Not always the best situation for people like Bob. He and I became friends before any of these awful things started to happen. Bob got caught up in the wrong crowd one summer and begandealing cocaine. At the time I was un- aware of this. I began to notice a change in him around the middle of the summer, I asked him if there was anything wrong or if I could do anything for him. Bob wouldn’t tell me what was going on, he said, â€Å"I don’t want to hurt you.† With this statement, â€Å"I don’t want to hurt you.† I immediately knew that something was seriously wrong. At the time I didn’t know what, but I was going to find out. So I started snooping around, and I did my own investigation. Some may say that it was me being nosy, but I know that I’m sure glad I was. It’s a good thing I did too. In my snooping around I found out that Bob was dealing cocaine. It was at this time that I realized Bob’s situation was real, and I would have to do something about it. I thought Bob simply needed to get away from where he knew everyone, and drugs were so easily accessible. Bob and I then sat down to talk. This was not easy for me to do and I’m sure it wasn’t easy for him to hear. I mean, picture someone you think of as a little sister sitting you down and saying, â€Å"Bob, I know all about you dealing cocaine.† It takes a lot to stand up to your friends, but it takes a lot more to just sit and watch their lives go down the drain.

From Anxiety to Power: Grammar and Crisis in Crossing Brooklyn Ferry

In the article â€Å"From Anxiety to Power: Grammar and Crisis in Crossing Brooklyn Ferry†, by Roger Gilbert, he talks about Walt Whitman’s poem â€Å"Crossing Brooklyn Ferry†. Gilbert feels that this poem is odd for Whitman because he â€Å"never speaks directly of death† (339). He says that â€Å"Whitman’s tone remains resolutely ebullient† (341), even though death is also present throughout the poem. Whitman’s struggle with death is figured in the poem to be a struggle with writing and to cross out of writing and into speech. He wants to start writing about life and power, not death and absence. Whitman really thought out the title of the poem. Crossing Brooklyn Ferry† is a crisis poem because of his need to â€Å"overcome the deathliness of writing and to return to the spoken idiom that is Whitman’s truest mode† (342). Gilbert feels that the crossing carries the poet from the â€Å"face of death† to â€Å"a renewed sense of his own power†. In the poem, Whitman uses a second person pronoun, which is rare to see. The article asks why Whitman uses the phrase â€Å"face to face†. Gilbert says the answer is because â€Å"objects have become people, people in turn have become objects† (343). This allows them to be mastered by Whitman, but also the passengers let him know that he isn’t impervious to death. When Whitman says the word you in his poem, he in the end talks about â€Å"the future commuters† (344). As you read more into the poem, you see that the poet is â€Å"metamorphosed from a me† to a scheme that no longer goes with the object-world. Towards the end of the poem, Whitman becomes more passive, which is very uncharacteristic of him. When he says â€Å"The current rushing so swiftly and swimming with me far away†, he hints that he is disappearing from the scene. Also after Whitman talks about the sunset and falling back to sea, you can see how prominent death is in the poem. In my opinion, Gilbert does a good job of interpreting Whitman’s poem.

Elderly Drivers Informational Essay

Informational Essay Currently there is an extremely important issue that the public should understand more about due to its enormous impact on many citizens. This issue pertains to the safety concern surrounding the elderly while operating a motor vehicle past the age of 70 years old. This debate whether old people should be allowed to drive is often brought up by younger drivers, the reality is that all able bodied people who are physically and mentally healthy should be able to drive but as we grow older it is inevitable that our health will decrease.There are many different arguments on this subject and seems to be a widely spoken debate amongst road users regarding each of their opinions on the possible changes to be made addressing this concern. We can examine the argument by first generally summarizing each side of the argument and their position with supporting evidence of each sides common claims. One of the most common claims made by advocates for the elderly drivers are as following even though the initial licensing procedures vary greatly in the United States.However, those who tend to favor the allowance of elderly citizens to drive on their own, likely believe it is an insult to senior citizens ability to drive and do not support the newly suggested regulations in order for any citizen over the age of 70 to be considered for their license renewal. Most states generally allow license renewal if there are no suspensions on the driver’s license and may require appearing in person. Aside from the general requirements previously stated there are two aspects of the license renewal process that seem to vary substantially among states.Which are the length of time between renewals as well as some additional requirements that may possibly be imposed on older motor vehicle operators. Such legal requirements currently exist in 28 states as well as the District of Columbia who, specifically states that an applicant shall not be required to retake the wri tten exam or road test based solely on advanced age. This regulation is imperative in exemplifying current licensing laws in the other states and their positions held regarding this matter. Some of the more southern states even allow certain privileges or rewards for elderly drivers.For instance, in both Oklahoma and Tennessee, the license renewal fees are reduced for drivers that are 60 years of age or older. Tennessee in particular also permits current drivers past the age of 65 and over to retain a driver’s license which will be indefinitely valid without an expiration date. The laws created by these states contribute to the increase in older drivers and supports their rights. The ability to drive represents a freedom and independence from relying on anyone else, and allows us to feel self-sufficient and capable.It is the belief of many that older drivers should be allowed to drive without any verification of his/her competency and that the elderly should be able to operat e a vehicle independently at their own discretion on the road and renew their driver’s license, without first screening for safety requirements. A survey conducted on www. surveycentral. org, showed a 76. 5% majority of those surveyed in a research study voted that older people should be able to drive if they can pass a driving test.The parties who wish to not enforce further driving laws pertaining to elderly people also believe that a loss of mobility to an elderly person tends to diminish their sense of independence and self-confidence leaving them feeling stranded or alone and ultimately leads to a decrease in the overall quality of life. The author Liisa Hakamies-Blomqvist in her essay â€Å"Older Road Users† supports this position with statistical evidence and research when she reports the following statement: â€Å"Older drivers do not have a higher accident risk than others.They do however have a higher risk of being injured or killed in accidents because of w ith their age there is increasing physical frailty†( Hakamies-Blomqvist, 1997). The license renewal of the elder drivers may pose a problem among older citizens who will soon be approaching this age of evaluation, that are not likely to be cohesive with this proposal for various reasons. The fact that they are soon approaching this period in their life as they are getting older, and certain rights are undoubtedly being taken away from them with mandatory evaluations/examinations can be seen as a human rights issues.However, the main concern held in this matter lies in the safety and well-being of all vehicles including passengers and drivers. According to a recent study by Carnegie Mellon University in Pittsburgh and the AAA Foundation for Traffic Safety, based on data from 1999-2004 displays statistics to support the claim that laws should be enforced and can be seen in the following surprising fatality rates for drivers: â€Å"Which begin to climb after age 65, and from age s 75 to 84, the rate of about three deaths per 100 million miles driven is equal to the death rate of teenage drivers.Even worse for drivers 85 and older, the fatality rate skyrockets to nearly four times higher than that for teens† (AAA Foundation for Traffic Safety, 2004). Various statistics show similar results when comparing fatalities and crash rates involving elderly drivers and is a concern for many people. This concern is exemplified by the following statement by Barbara Harsha, executive director of the Governors Highway Safety Association. It's a huge problem, and we really don't have any solutions to it yet,† â€Å"We need to keep moving on it and try to find solutions as quickly as possible†(Harsha, 2004). This is a continuing problem and will only increase in severity as the boom of newly aged senior citizens grows rapidly, and will inevitably be driving on the road with us. This seems like an issue we should be addressing as citizens, however we have n’t been able to come up with any compromise or solution to resolve this problem as of yet.As far as seeing a visible improvement in statistics from any changes made in this effort seem that the only measure scientifically proven to lower the rate of fatal motor vehicle accidents involving elderly drivers is to require the seniors to appear at motor vehicle departments in person to renew their licenses. Research demonstrates that senior citizens who drive are involved in more fatal car accidents than any other driving age group. However, while senior drivers do pose a risk, losing the right to drive may also possibly lead to isolation or depression.Even though many states have implemented various restrictions on senior drivers in an attempt to fix the problem, there have been no successful results overall regarding this issue and so far all attempts seem to be inadequate to fully address the issue and resolve this situation. Therefore, the current challenge that seems to be f acing the community regarding transportation safety is how to provide the elderly with the easy mobility that they are used to having, while at the same time focusing on safety as a main priority.

Branding British Tomatoes Responding To New Foreign Competition Threats

Branding British Tomatoes Responding To New Foreign Competition Threats Background British growers are facing competition from foreign exports and this has prompted them to put up an intense fight. Whereas the trend towards the domestic sustainability has indeed assisted the British farmers to secure some sales, in the future market, this only may not be sufficient enough.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More John Giles said this while addressing the British tomato growers association at their 2010 conference. The UK has become a prime market for tomatoes as it has a greater appetite for the tomatoes and other product besides having affluent customers. The Fast Moving Consumer Goods markets have seen competition among producers and suppliers increase and it has facilitated branding as a strategy to stay competitive on the market. Many producers have conducted a number of marketing ca mpaigns to enable their products to develop strong brand identities for consumer products like bread (Warburtons bread, etc) and milk (Cravendale and Yeo Valley milk, etc). These advertising and promotional activities for these consumer products have combined both the rational and emotional appeals with a unique image description with certain characteristics to attain competitive advantage. The Tomatoes Challenge Having been faced with imminent threat from foreign competition, the larger UK tomato grower Ennivel has come up with a strategy to develop a brand identity and a communication strategy for marketing its products on the domestic market. Ennivel has secured the three leading supermarket retail chains in the UK namely, Sainsbury’s, Morrison’s and Tesco. Nonetheless, Tesco has already begun purchasing tomatoes from the Spanish, Dutch and Italian importers and this has caused worry to the Ennivel executives that the business may not be able to compete aggressively with these larger exporters based on prices and quality alone. It’s with this in mind that Ennivel is developing a brand of tomatoes that will communicate the healthy eating lifestyle (Organic + fresh tomatoes = Healthier life). The Branding Strategy The brand name i proposed for Ennivel tomatoes was Choochi. This is a very simple name and easy to keep in mind once a person comes across it. The name can readily be remembered and they can easily pronounce it. Furthermore it could be associated with chewing based on the sound. It is therefore almost a descriptive name describing tomatoes as edible.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The double O between the consonants will be drawn into tomato shapes therefore people can connect the name with tomatoes as they read it. Moreover the name Choochi can be easily identified as a logo and it will be drawn in red w ith the two O’s depicting very ripe and succulent tomatoes As a group we however settled on branding our tomatoes as â€Å"Lyco† instead of Choochi. We derived the name Lyco from the word lycopene. Lycopene is the name of the carotene compound found in tomatoes. The group thought that this name was more suggestive of our product; therefore its quality will definitely be associated with superiority. This is why we thought the name was the most appropriate as it was connected to tomatoes in a unique way. The Advertising Message I suggested to the group that Tomatoes have a lot of benefits and the advertising will seek to adopt a message that will summarize all these benefits in simple and short message. Generally tomatoes add colour to food. Ripe tomatoes are usually red in and when used for cooking they cause food to have a reddish coloration that is appealing. Tomatoes are sometimes served as a main dish thus some people think it is a vegetable (Thybo 835). Due to thei r taste, tomatoes also add flavour to food especially foods like sandwiches, pizzas and other delicious delights. One can delightfully enjoy a simple salad that is made of onions, tomatoes and cucumbers. However, it is important to note that tomatoes are not just taste makers they have several other incredible benefits that entail possibility to prevent cancers and heart problems. For this reason, we as a group settled on advertising our brand as an important health food product. Our advertisement strategy will have two goals. The communication objective will be to build health awareness among our customers. We tell them that organic tomatoes boosted their health by protecting them from possible serious diseases like cardiovascular problems. Since health is a serious matter, we anticipate great response because many people are conscious of their health today. The group decided to adopt the advertising message in the form of â€Å"the Slice of Life Appeal†. This technique is f ounded on the conflict-solution concept where the consumers are presented as having or fear an impending problem. As a result they are actively seeking to stop it or prevent it.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More This makes a lot of sense because health statistics have shown that there have been an increasing number of people suffering from cancers and cardiovascular diseases over the past three decades. These medical problems are a very serious concern to the society. However, out advertising strategy presents Lyco tomatoes as part of the solution to help prevent such problems from developing. Tomatoes have a number of health benefits and among them include the ability to prevent cancer. Antioxidants in tomatoes have the ability to prevent cancer (Metzger 67). Cooked tomatoes have been found to have the highe st levels of lycopene which is the carotene element responsible for the red coloration and also linked to the protection of DNA from damage (Caballero 105; Metzger 67). Tomatoes also contain other antioxidants like vitamins A and C which function to reduce risk of cancer. Tomatoes are therefore protective against prostrate cancers, breast cancers, oral cancers and stomach cancers among others (Metzger 67). Ennivel intends to market Lyco tomatoes as healthy food stuff and as such, there are several slogans or messages that were proposed to help market its tomatoes (Thybo 835). Based on the benefits that tomatoes have, the following slogans were suggested ‘colour for your food’ this was drawn from the fact that the reddish tomato coloration adds colour to food (Caballero 107); ‘fill your life/meal with love’, this was derived from the fact that ripe tomatoes are red and in most cases red in that colour of love. ‘We like choochi’, was suggested to draw consumers into being connected to Choochi tomatoes because of their quality; ‘delicious is tomatoes!’ slogan was also suggested to help market the tomatoes are spicy and tasty for food preparation. Lastly, there was the catchphrase ‘Tomatoes are cool and healthy’. This is the slogan that will now be employed in the advertising message. The slogan is derived from the fact that tomatoes are essential food ingredients that not only add flavour and colour to food, but also have other healthy benefits. Therefore in order to sum these benefits in a short and attention attracting phrase, this slogan was selected. This is because the firm aims at selling the idea that consumption of fresh organic tomatoes was a healthy habit for healthy life (Thybo 835). The word cool may not be formal but it has deeper meaning in the contemporary society where people of all ages associate it with being classy, superior, important and attractive. Therefore associating this te rm with healthy is very tactical, as it will deliver the message simply and vividly to children and adults without seeming boring or too fancy for adults (Lewis Hill 207).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research has found that children have a great influence on the way parents shop and that is why this advert is targeting children and parent. Essentially it is very easy to convince children concerning the product and draw their attention. Even though the main reason for advertising is to create health awareness and initiate the buying process, consumers like to be amused and enthused as well. Basically, people never respond to adverts that are too boring. By mentioning the word ‘healthy’, the advert will resonate with the audience at a slightly deep level because it will be informative hence inspiring interest. This type of advertising is set to elicit great response since in a normal market as consumers are always looking to solve a problem as the slice of life appeal suggests. With intensive campaigns advocating for healthy eating and organic food consumption (Powers 16), our slogan is bound to attract people who want to be â€Å"cool† or classy and eat health y at the same time. What Consumers have not been told about Tomatoes Most of the information about tomatoes has been said especially since there has been increased campaign towards healthy eating with the government and non-government organization claim on people to eat organic foods. Consumers may have not been told that tomatoes can help protect them form cardiovascular diseases. Lycopene also has the ability to mitigate the occurrence of cardiovascular problems like heart disease (Caballero 105). Researchers in Boston Brigham Women’s hospital found out that women who consumed tomato-based products had reduced risk of developing heart disease at 29% rate. Tomatoes also contain chemical element called chromium, and this chemical helps patients suffering from type 2 diabetes to maintain blood sugar at normal level. Besides being able to protect human beings from cancers, tomatoes are able to reduce the levels of the dangerous Low Density Lipoproteins which are usually referre d to as the bad cholesterol because of their impact on human health (Metzger 68). Research has shown that tomatoes have to reduce the oxidation of the LDLs and therefore this reduced the effect of oxidized LDL’s which include inflammation of the arteries and other tissues. This helps to reduced risk of developing arteriosclerosis. Tomatoes also contain greater amounts of potassium and scientific research has shown that potassium has the ability of lowering blood pressure and there reducing the risk of developing heart problems. The Target Market The advert will strategically target both parents and children in order to have greater sales and build customer loyalty. It is easier to convince children that a product is entertaining or offers some reward when they acquire it (Lewis Hill 207). Children present a very important group of in marketing since the UK lifestyle has completely transformed. In the past, children never had a say in whatever the family was planning but toda y, the society has changed and children greatly influence parents’ decision like going to holiday and what to eat among others (Lewis Hill 207). The advert is designed to catch the attention of the children. Basically this strategy can easily create brand loyalty because we anticipate that children will grow special attachment to our brand as it campaigns for healthy eating. Therefore they will be loyal to the brand as they will have greater understanding of our policy. As a group we thought that children are an important factor of decision making unit – DMU in a family. Children function as initiators of the decision to buy (Lewis Hill 209). Parents are willing to agree to the demands of their children because they want their children to feel loved and as such they can buy most of the things that the child might suggest or imply to like. Children also function as influencers by challenging their parents to buy or no to buy certain products based on certain reasons t hat they may have learnt concerning the product (Lewis Hill 210). When children learn about our brand from the television adverts, at school from peers and teachers or following actual experience of the product in direct promotional activities, they can influence parents to buy, especially when they are refereeing to healthy organic and tomatoes. In DMU, children are sometimes the deciders, the buyers and the users of the product (Lewis Hill 210). This is very important to note because, in today’s economy, all the customer categories are important especially children who have their own purchasing power and can influence that of their parents. Children in the modern world enjoy more autonomy and power to make decisions to the family compared to the past decades (Lewis Hill 212). This means that when children are more vocal with what they want, parent will be obliged to buy it. This has been termed as pester power where children nag and bother parents into purchasing The ide a of healthy eating is greatly advocated for in schools and even on the television by various groups that support the idea. Advertising is very much tied to psychology of the buyers. Healthy eating has constantly been advertised and it has become persistent where children can constantly plead with parents to consider organic foods (Powers 16). After that persistent plea, comes the importance of the nagging. Parent are struggling to ensure that they raise healthy children and with such intentions, comes the desire to give the best to their children and this also works like the guilt of not spending more time with children. Having targeted advertising, psychologists and researcher have identified what makes children react. This is based on their emotional, social and developmental needs as they grow up. This advertisement is clearly set to exploit art work of designing the logo, fantasy by use of informal words like ‘cool’ and hope by suggesting that organic and fresh tom atoes caused healthier lives. Besides attractive packaging and advertisement message, promotional activities will be conducted on the tomato shelf. Children will be given labels for every pack of tomatoes they collect. The pack will have a child challenge quiz for children to suggest ways of eating more tomatoes where the winner will be the most creative child and will be rewarded. Red dots will be put along the walking space to the tomato shelves to lead children to the brand. The salesperson will wear a red nose like a clown to amuse and excite children at the shelf hence drawing their attention to the brand. Since the children spend almost 8 hours at school, we will invite several schools for school trip to our farm, let the children learn how tomatoes are grown and let them help with the process of growing the tomatoes to build some loyalty to our product (number of students, timings and age will be determined differently depending on the school.) The key decision influencer for the children will be the brand design that is colourful; the labels give for every pack of tomatoes and catchy phrases used for our promotional activities. For the parents, it will be the pester influence from the children the fact that this will be promoting healthy eating. The CDM study will guide our understanding of their purchase decisions because the final decision is much deeper than knowing a brand name. It entails emotional pull and persuasive message. We have done thorough market research and identified the emotional triggers which include the pester power of the children and the need to have healthy life. Advertising Strategy: to Promote Healthy Eating Because of the increased cases of diet related medical conditions and the role that diet plays in influencing chronic diseases, it has become important that people have to watch what they eat. Fruits and vegetables that are cultivated organically have been found to have greater ability to fight cancers because of the antio xidants these fruits have compared to other fruits cultivated normally (Metzger 67). Research has found that pesticides, herbicides and certain synthetic fertilizers affect phenolics (the chemical responsible for plant defence mechanism). However organic fertilizers boost production of anticancer compounds (Metzger 67). Our production of tomatoes does not employ use of pesticides and herbicides. Previous researches have shown that synthetic chemicals raze the natural development of the natural plant elements like phenolics. Antioxidants are also destroyed in the same way (Powers 17). In order to be able to compete with other producers or growers, Ennvil aims at developing a brand â€Å"Lyco† which is basically organically produced tomatoes hence promoting healthy eating (Powers 17). The main idea behind this concept of advertising is that Organic and fresh food stuff will enhance healthier life. This is the reason why our tomatoes will be produced without fertilizers, herbici des and pesticides (Powers 17). The tomatoes will be delivered at the retail stores within 24 hours after their harvest and the main goal is to develop a friendly, unique and recognizable brand that will allow consumers to enjoy healthy lives and tasty meals. Our production will entail production of tomatoes by use of organic fertilizers and pesticides. As a result, the organic plants retain their natural chemicals as they are not interfered by synthetic chemicals from artificial fertilizers and pesticides. The tomatoes have the ability to make vitamins and other chemicals like lycopene naturally (Caballero 105). For this reason, the organic tomatoes are usually more nutritional in compared to conventional tomatoes. This means that their consumption will make the body to receive a greater amount of nutrition as in vitamins and other minerals required by the body for healthy growth and development. As part of the greatest marketing strategy, Ennvil will advertise tomatoes as very hea lthy for human consumption. To emphasize this, the message will say that Lyco tomatoes have many health benefits including defence from cardiovascular diseases. The major challenge will be to convince the supermarket that our brand will not beat theirs or affect it in business. However, based on the fact that the consumer decision making process take the issues of having alternative seriously, we will use this concept to ask supermarket to allow more alternative for customer because it is one of the things that will attract them to the store. Besides many clients do not like monopolistic businesses and as such, we will request to be allowed to engage in healthy competition where we seek to build each other’s competitiveness in terms of prices and quality of tomatoes. Consumer awareness has greatly increased and by having our organic tomatoes around, this will be an attraction enough to draw clients who would purchase other groceries as well particularly by impulse. This would be a significant opportunity for the supermarket to improve on the quality of its tomatoes as well as build a reputation of being friendly and fairs engaging in healthy competition. Media Strategy Contrary to the popular belief that the internet is a very fast paced media for advertising reaching many parts, studies show that Television is more effective (Tymore 71). We contemplated that we could use cinema advertising to market out tomatoes. However, there are several advantages and disadvantages that influenced our decisions. The advantage of using cinema for advertisement is that the message reaches the target audience directly because nearly all of the viewers pay attention to the big screen waiting for the movie to start or in between the movie they will still watch it (Tymore 71). Besides, the marketer is able to identify the target audience easily because in most cases the large number of people who go for cinemas are aged 18 to 35 years and few out of this age bracket. The major disadvantages are that it is very costly to advertise in cinema and sometimes adverts in a movie theatre seem like distraction and people do not like them. Despite the fact that they can easily catch the attention of the audience, out target group is children and parents and this target group does not visit cinemas as often. Instead of cinema, we resorted to using television as a medium for advertising because it is a medium that children and parent all have constant access. The cost of advertising on television is quite expensive if the ads have to be repeated for several times and on several channels (Singer Singer 376). Besides the ads are usually shorter and at times obscure but the Ennvil ad will be precise and revealing crucial information. Several experts will have to be employed in order to conduct the advert hence making the creation of the advert very intricate. We settled on TV advertising because of some major advantages that distinguish it from cinema advert. Tel evision has a great ability to communicate to a very large audience over a very big geographical area in a short period of time. Besides, TV advertising can be manipulated in terms of timing to target children and parents. The adverts can be targeted to specific audience for instance placing the adverts during children’s programs like the cartoon networks. The timing include in the mornings before leaving for school, in the afternoons and lunchtime period, and during weekends. The ads can also be aired on adult shows and health programs (Singer Singer 376). This way, the Ennvil tomatoes will be marketed to both the children and parents. The use of visuals, sound and action, the TV ads will enable us as marketers to influence the audience’s emotion as they listen and see the way the message is conveyed (Tymore 71). This also improves the credibility of the information being passed across hence catching the attention of the target group. Television adverts are bound to be very efficient in influencing the consumers’ perceptions and gradually swaying their decisions later as instant sale may not be possible (Singer Singer 376). To enhance TV adverts, the group also suggested that the firm with put up Billboards close to schools and major supermarkets including Tesco, Sainsbury’s and Morrison’s. These supermarkets already have their own lines of tomatoes with their names. Lyco tomatoes are only adding up to these brands to increase customer options. There will more adverts on the internet since its use cannot be overlooked. We will place adverts on Youtube, Facebook and other social sites to increase possibility of access by parents. As our tomatoes gain popularity, we believe the Word of Mouth will naturally take effect as our satisfied clients recommend it to friends and family. The Above the Line (ATL) advertising used here is television and it is very effective however, we will have a strategy to combine it with Below the L ine (BTL) strategies which will include the unconventional means of advertising. Basically the changing market dynamics of the FMCG shows that BTL is very effective as it entails direct communication via email and direct mails. Besides being on television, Ennvil will employ email and direct mail communication to initiate closer communication with our clients (Tymore 71). By sending direct mails and email to major retailers communicating to them our products, Ennvil is likely to win their confidence and secure orders because ambiguity can be clarified. We will link the ATL and BTL through social sites and sharing networks like Facebook, Twitter, Youtube and Myspace among others. This is just to make sure we reach a larger audience. The main challenge will be to adapt consumer advertising and transforming into adverting strategy. This consumer advertising strategy has had very crucial impact on businesses and Ennvil is expected to exploit all the advertising strategies to ensure that it competes with tomatoes exporters from outside the UK. Trade advertising will be designed to ensure greatest distribution of the products. The company will place articles in health magazines and or trade magazines like Progressive grocer. Caballero, Benjamin. Guide to Nutritional Supplements. London: Academic Press, 2009. Print. Lewis, Milton and Hill, Anderson. Food Advertising on British Childrens Television: A Content Analysis and Experimental Study with Nine-Year Olds. International Journal of Obesity, 22.3(1998): 206-214 Metzger, Boyd. American Medical Association Guide to Living with Diabetes: Preventing and Treating Type 2 Diabetes, American Medical Association. New York: John Wiley and Sons, 2007. Print. Powers, Sandy. Organic for Health. New York, Sandra Powers, 2006. Print. Singer, Dorothy and Singer, Jerome L. Handbook of Children and the Media. London: Sage Publishers, 2008. Print. Thybo, Annet, et al. Effect of Organic Growing Systems on Sensory Quality and Chemical Composition of Tomatoes. LWT Food Science and Technology, 39. 8(2006): 835-843 Tymore, Stan. Advertising and Public Relations. New York: InfoBase Publishing, 2010. Print.